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The Advertising Standards Authority has banned two BSkyB adverts after it ruled that the broadcaster’s commercials misleadingly implied that all terrestrial TV signals would cease following digital switchover.The first of the ads, within a four-page wraparound, stated: “Don’t worry that your terrestrial TV signal is being switched off. We’ve got it covered.” Inside was the… Continue reading ASA Bans Sky’s “Misleading” Ads

Consumers will soon be able to receive some of BSkyB’s most popular programmes through a conventional rooftop aerial and digital terrestrial television box for a monthly subscription fee, after the company today announced that it is developing plans for the launch of such a service.In a bid to lure customers away from free-to-air TV towards… Continue reading New Sky Service To Lure Consumers From Free TV

This morning saw the launch of the Virgin Media brand, as the great and the good of the media world braved the snow and ice to hear what Sir Richard Branson and pals had to offer.Virgin Media’s new television channel Virgin Central, which it has branded “revolutionary”, combines ordinary television channel choice with TV-on-demand.Having struck… Continue reading Virgin Media Launches Today

Virgin Media is to launch a home media package targeting households that are willing to spend more than £1,000 per year on a combination of products.According to a report in the Guardian, customers will be able to get a top of the range digital TV service, home phone and broadband package for £85 a month.Virgin… Continue reading Virgin Media To Target The Affluent

Emap Advertising has announced the appointment of Rob Tomalin as head of Emap2.Tomalin’s role will see him build on his background of establishing strategic partnerships with clients and media agencies, in order to further enhance Emap2’s client offering.Tomalin joined Emap Advertising in 2002, first setting up a New Business team before becoming cross media group… Continue reading Tomalin Appointed Head Of Emap2

Britain’s pensioners have become a nation of silver surfers, with the internet overtaking more traditional pastimes such as DIY and gardening.According to new research from the insurance company AXA, Britons are amongst the top five web users in the 11 nations surveyed for its global study.Activities such as chatting to friends, emailing, searching for information,… Continue reading Britain’s Pensioners Becoming Silver Surfers

Clear Channel Outdoor UK’s ‘Piccadilly Spectacular’ site, part of its Pinnacle Collection, now hosts a giant, curved LG LED screen.Clear Channel says that the significant eight-figure deal is one of the biggest in the UK involving a single location.The screen, which will be seen by more than 1.1 million people who pass through Piccadilly Circus… Continue reading New LG Screen For Clear Channel’s Piccadilly Site

Real, the monthly women’s lifestyle magazine published by Essential Publishing, has closed after a large year on year decline in circulation.Real changed from a fortnightly to monthly format last month. At the last ABCs, covering January to June 2006, Real‘s circulation fell by nearly 60,000 copies year on year, or around 29%, leaving it with… Continue reading Essential’s Real Magazine Closes

An HD for All campaign has been launched made up of a coalition of the BBC, ITV, Channel 4 and Sony, with the aim of getting high definition television made available on Freeview.At the moment there is not enough bandwidth available on the Freeview platform to support high definition channels.Ofcom has argued that HDTV channels… Continue reading Campaign Begins To Get HD On Freeview

A new digital magazine aimed at the young women’s market could be in development, if reports in the trade press are correct.It is understood that the National Magazine Company has been in discussions with Dennis Publishing, who launched online mag Monkey in November (see Dennis Launches New Online Lads Mag), about the new project.Monkey is… Continue reading Nat Mags Could Launch Online Women’s Title