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Clear Channel Outdoor UK has just released the results of new research carried out for T-Mobile and Taxi Media into the UK’s largest ever taxi advertising campaign.A media first of 690 pink liveried taxis in London and Birmingham, running 24 creative executions, led to the campaign delivering the highest advertising awareness figures of any previous… Continue reading Largest Ever Taxi Campaign Yields Research Results

Virgin Media has today announced a content programming deal with HBO, including smash-hit series like The Sopranos, Six Feet Under and Entourage.The deal marks HBO’s first entry into the UK market place. At least 50 hours of premium programming will be available upon full roll-out, through Virgin Media’s TV-on-demand service.The HBO subscription service will be… Continue reading HBO Launches On Virgin Media VOD Service

Emap Performance, Emap’s consumer division, is launching three branded video-on-demand services for film, motorbike and golf enthusiasts.It has appointed Arts Alliance Media (AAM) to enable users to download a wide selection of films and programming ranging from major movies to bespoke golf tutorials. AAM’s video on demand network, Vizumi, will power the service on the… Continue reading Emap Launches Branded VOD Service

Ofcom will today start a review of the future of children’s programming in the UK as part of its overall programme investigating the future of public service broadcasting (PSB) in the digital age.The project will look at the state of children’s media in the UK, examine the role of television within this, explore prospects for… Continue reading Ofcom Begins Review Of Children’s Programming

Marie Claire, IPC SouthBank’s flagship women’s glossy, is partnering with Picsel Technologies, a leading mobile technology company, to launch Marie Claire Mobile.Launching later this spring, Marie Claire Mobile will be a weekly subscriber based service, providing readers with topical fashion and beauty features, insider shopping tips and recommended best buys. It will also have a… Continue reading Marie Claire To Go Mobile

Competition between the Capital’s freesheets, thelondonpaper and London Lite, took a nasty turn today, with Associated Newspapers calling News International “totally irresponsible” for increasing its print run of thelondonpaper by 100,000 copies.The Evening Standard‘s owner has claimed that the extra copies are littering the capital, and has also launched a print ad campaign complaining about… Continue reading Freesheet War Hots Up

The IPA has expressed its disappointment at a proposed parliamentary bill that would ban all advertising of high fat, salt and sugar food and drink, regardless of the viewing audience, saying it would be “disproportionate and contrary”.The bill, which has been introduced to the House of Lords by Labour peer Baronness Thornton, will be debated… Continue reading New Junk Food Ad Ban Bill “Unnecessary”, Says IPA

Lost‘s return to Sky One brought an average audience of more than 1.1 million adult viewers to the channel last night, up slightly than before the Christmas break where its viewing figure sat at around one million.The programme gave the station a 7% audience share on Sunday evening, following on from the 3.3% share that… Continue reading Lost’s Audience Still Out At Sea On Sky One

Chrysalis, owner of Galaxy and Heart, has confirmed that it is to carry out a strategic review which could lead to a demerger of its radio and music businesses.NewsLine reported last week that Chris Wright, the company’s founder and 26% majority shareholder, is coming round to a suggestion put forward by Schroder, the group’s second… Continue reading Chrysalis Confirms Strategic Review

The BBC has announced the next phase of its digital radio transmitter network, confirming the location of its next nine transmitters.The transmitters will be provided by Arqiva, and the BBC hopes that they will be on-air by the end of April.Two of the new DAB enabled transmitters are already radiating the BBC’s services, having been… Continue reading BBC Announces Next Phase Of Digital Radio Roll-Out