GWR has cut 46 jobs from its online division and in the future plans to concentrate on selling radio.The job losses will mean that the company will no longer focus on the development of its local news, weather and entertainment site, Koko.com, but will concentrate on developing radio pages and localised directories.GWR’s local radio stations… Continue reading GWR Cuts Online Jobs
Travel agent Thomas Cook successfully defended itself to the ITC in June when one of its TV commercials prompted the largest number of complaints for that month.A total of 29 viewers complained about the ad, in which a young Afro-Caribbean man and woman meet in a supermarket. The man asks the woman how long it… Continue reading ITC Rejects Stereotyping Complaints
MediaTel Group’s online trading brand, MediaTrader, has launched a new briefing system allowing media planners and buyers to send multiple briefings to a range of over 8,000 media owners.The system, called easyBrief, will be made immediately available free of charge to over 80 media buying companies via MediaTel.co.uk and will allow subscribers to brief media… Continue reading Media Trader Launches easyBrief
Whilst recent RAJAR figures reveal a continuing upward trend in UK commercial radio listening (see Newsline), this has not been converted into revenue as figures for Q2 show a decline in ad revenue of 14.5% when compared with Q2 2000. National advertising fell by 18.6% but this drop was offset slightly by a fall of… Continue reading UK Radio Ad Revenue Falls
The Media Initiatives Group (MIG) has been appointed to sell advertising on Taxi Vision, the network of LCD screens due to be installed in London’s black cabs.The first cabs with the Taxi Vision onboard screens will be launched in London in October and will extend to selected taxis within the 20,000 London licensed taxi fleet.The… Continue reading Ad Screens For Black Cabs
United Business Media, which released its interim results last week, saw shares rise 8.84% in week on week analysis (see UBM Profits Down Nearly 50%), to finish at £5.97, 48˝p better off than the week before.Granada, which completed its acquisition of Border TV from Capital Radio last week (see Granada Completes Border Deal), saw shares… Continue reading Sharewatch
Yesterday proved another buoyant day for media shares with most showing increases on Wednesday’s closing prices. One notable exception was Future Network, which, having been boosted earlier in the week by the prospect of a sale of the company, slumped 11½p to 42½p, when the offer talks turned out to have ended without fruit.Among those… Continue reading Sharewatch
Emap has announced that Paul Keenan, chief executive of Emap Digital, is to head up a new umbrella group called Emap Consumer Media.The new division will house all of Emap’s consumer titles including Emap Elan, Emap Automotive, Emap Active and FHM international, while Emap’s music titles will remain independent as part of the Performance Network.A… Continue reading Keenan Heads New Emap Division
The Interactive Advertising Bureau (IAB) have today launched a six month independent study into the effectiveness of web advertising.The study will investigate the power online advertising has in altering brand perception and awareness and will explore how brand categories, campaign objectives and frequency of results effect viewers responses to advertising.The first stage of the research… Continue reading IAB Launches Study Into Web Advertising
United Business Media (UBM) has seen its pre tax profits fall 48% year on year to £71.7m. The group announced its interim results this morning which also revealed revenues down 4.3% at £489.4m.Chief executive Clive Hollick commented: “Trading conditions in the first six months of the year have been extremely tough with weakness in the… Continue reading UBM Profits Down Nearly 50%
