Channel 4’s Big Brother 2 reached its climax on Friday attracting a record number of viewers.The reality TV show that has been dominating our screens for the last ten weeks finally came to an end on Friday with an average of 7.5m viewers tuning in to watch gay air steward, Brian, win the £70,000 prize.… Continue reading Big Brother Goes Out With A Bang
Carlton Communications announced this week that Tony Williams is joining the company as its first dedicated group human resources director. Williams, currently IPC Media’s group human resources and services director, will join Carlton on 13 August and will lead the group’s overall human resources and employment strategy, reporting to CEO Gerry Murphy. NTL has poached… Continue reading Appointments Brief
Pre-tax profit at regional and national newspaper publisher, Trinity Mirror, was down by 9.7% to £80.9m for the six months to 1 July 2001, but nevertheless ahead of expectations.Like all newspaper groups, Trinity has been impacted by a 12% rise in newsprint costs this year, along with the broader downturn in advertising revenues. It is… Continue reading Profits Down At Trinity But Above Expectations
BSkyB continued to see shares rise yesterday despite revealing massive pre-tax losses in its full year report, on Wednesday (see Sky Still Strong Despite Pre-Tax Losses). Shares rose 5.23% to finish at £7.45, an increase of 37p on the previous day.ITV partners Carlton and Granada both experienced a modest rise in shares. Carlton was up… Continue reading Sharewatch
The number of small account pitches has risen by almost 40%, but big budget pitches have fallen by almost the same level, according to the latest report from the AAR.The new business figures sourced from the account moves database, New Biz Moves, for the period January to July 2001, show the number of pitches over… Continue reading AAR Report Shows Rise In Small Account Pitches
Twice as many advertisers are currently spending more than £5m a year on direct marketing (DM) than three years ago, according to a report published by the Incorporated Society of British Advertisers (ISBA).ISBA’s eighth DM report shows that over half of advertisers have increased their expenditure on direct marketing in the past year, a trend… Continue reading Advertisers Spend More On Direct Marketing
Digital View, the monitor manufacturer and media company is launching the Brand News Network (BBN), which will install advertising screens in retail outlets across the country.15 inch flat panel video screens have already been installed in 100 stores and the company plans to have 1,200 screens in place by next summer.The monitors have been fitted… Continue reading Ad Screens To Appear In Shops
Outdoor advertising company, Maiden, is venturing into the international market with the acquisition of three Irish companies.The group has acquired the Canberra Company, Network Poster Advertising and Outdoor Works and will open for business with an estate of 160 48-sheet posters and 60 six-sheet posters. Coverage will extend to all major cities in Ireland and… Continue reading Maiden Goes International
The Advertising Association (AA) and ISBA have come out in strong support of the European Commission’s (EC) decision to take the French government to court over a law which bans the advertisement of alcoholic beverages.The industry bodies have welcomed the news, broken on NewsLine on Wednesday (see The AA’s director of public affairs, Sara Soltani,… Continue reading AA And ISBA Condemn French Ad Ban
Emap advertising and Nestle have announced plans for a cross media deal centred around Emap Performance’s flagship pop brand, Smash Hits, worth in excess of £2m.The cross media deal is the Emap’s biggest to date for a single brand and will run until 2003. It sees the creation of “Smarties Zones” across all Smash Hits… Continue reading Emap And Nestle Team Up In Cross Media Deal
