The Interactive Advertising Bureau (IAB) has endorsed guidelines for eight new advertising formats to enable advertisers to create more interactive online adverts and develop stronger brand messages.Three vertical ‘skyscraper’ spaces and five high-impact large rectangular spaces will join the list of recommended shapes and sizes already in place for banners. The new larger ad formats… Continue reading New Formats For Advertising Online
The Independent Television Commission (ITC) has fined LWT £100,000 after its series Club@vision breached programming codes by charging clubs to appear in the series.The ITC received complaints last year that clubs were being asked to pay a fee and contribute to production expenses to ensure that they were included Club@vision programmes.After conducting an enquiry the… Continue reading ITC Fines LWT £100,000
Channel 4’s Big Brother 2 reached its climax on Friday attracting a record number of viewers.The reality TV show that has been dominating our screens for the last ten weeks finally came to an end on Friday with an average of 7.5m viewers tuning in to watch gay air steward, Brian, win the £70,000 prize.… Continue reading Big Brother Goes Out With A Bang
Carlton Communications announced this week that Tony Williams is joining the company as its first dedicated group human resources director. Williams, currently IPC Media’s group human resources and services director, will join Carlton on 13 August and will lead the group’s overall human resources and employment strategy, reporting to CEO Gerry Murphy. NTL has poached… Continue reading Appointments Brief
BSkyB continued to see shares rise yesterday despite revealing massive pre-tax losses in its full year report, on Wednesday (see Sky Still Strong Despite Pre-Tax Losses). Shares rose 5.23% to finish at £7.45, an increase of 37p on the previous day.ITV partners Carlton and Granada both experienced a modest rise in shares. Carlton was up… Continue reading Sharewatch
The number of small account pitches has risen by almost 40%, but big budget pitches have fallen by almost the same level, according to the latest report from the AAR.The new business figures sourced from the account moves database, New Biz Moves, for the period January to July 2001, show the number of pitches over… Continue reading AAR Report Shows Rise In Small Account Pitches
Twice as many advertisers are currently spending more than £5m a year on direct marketing (DM) than three years ago, according to a report published by the Incorporated Society of British Advertisers (ISBA).ISBA’s eighth DM report shows that over half of advertisers have increased their expenditure on direct marketing in the past year, a trend… Continue reading Advertisers Spend More On Direct Marketing
Digital View, the monitor manufacturer and media company is launching the Brand News Network (BBN), which will install advertising screens in retail outlets across the country.15 inch flat panel video screens have already been installed in 100 stores and the company plans to have 1,200 screens in place by next summer.The monitors have been fitted… Continue reading Ad Screens To Appear In Shops
Outdoor advertising company, Maiden, is venturing into the international market with the acquisition of three Irish companies.The group has acquired the Canberra Company, Network Poster Advertising and Outdoor Works and will open for business with an estate of 160 48-sheet posters and 60 six-sheet posters. Coverage will extend to all major cities in Ireland and… Continue reading Maiden Goes International
The Advertising Association (AA) and ISBA have come out in strong support of the European Commission’s (EC) decision to take the French government to court over a law which bans the advertisement of alcoholic beverages.The industry bodies have welcomed the news, broken on NewsLine on Wednesday (see The AA’s director of public affairs, Sara Soltani,… Continue reading AA And ISBA Condemn French Ad Ban
