The latest wave of Right Of Admission Reserved (R.O.A.R) research into the media habits, lifestyles, attitudes and brand preferences of 15-24 year olds is under way.Running form August to October the research will look closely at the role of media in the lives of 15-24 year olds, and will examine their attitudes towards TV advertising,… Continue reading Youth Research R.O.A.R’s Again
New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the internet, despite a continually growing online population who are spending more and more time online each month.Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand owners… Continue reading Brands Don’t Use Net Enough
Despite the sobering content of Cordiant’s interim results yesterday (see Cordiant To Cut More Jobs), the company’s shares rose on the news of imminent job cuts, ending up 10p by the end of the day’s trading, at £1.59½. This 6.7% increase made it the best media performer of the day.At the other end of the… Continue reading Sharewatch
MTV is to launch a broadband music channel, MTV Live, which from September will allow internet users to receive near TV-quality programmes on their PC’s.In what, according to MTV, is the first commercial carriage deal of its kind, the company has teamed up with satellite broadband network provider, Europe Online, to distribute a TV channel… Continue reading MTV To Launch Broadband TV Channel
Video Networks, the company behind HomeChoice, has secured the rights to show Premiership games on its vidoe-on-demand service for £20m.
ITV have erected a giant full colour banner on the front of the Capital FM building in Leicester Square to coincide with the Gala premier of Tim Burton’s Planet of the Apes tonight.The banner, measuring 22 metres by 15 metres, features the Monkey character from ITV Digital’s current Al and Monkey campaign, dressed in an… Continue reading Giant Monkey Spotted In Leicester Square
The MD of Emap Elan’s contract publishing division, Emap Elan Enterprises, Steve Newbold, has moved on to a new role within Emap only months after being appointed. Newbold’s change of job comes as a result of another short-lived managing directorship, that Neshat Ahmed at Emap Fashion, who was only promoted into the role a few… Continue reading MD Movement At Emap
Advertising revenues have increased on a yearly basis in the first quarter of this year, climbing 5.5%, according to figures released by the Advertising Association.Outdoor saw the greatest increase with revenue soaring 19.3% from just under £150m for the first quarter 2000 to just under £180m for the first quarter of this year. National Newspapers… Continue reading Ad Revenue On The Up For Outdoor
National Newspaper ABC Round-Up July 2001Month on MonthThe latest figures from the Audit Bureau of Circulations (ABC) reveals that the National Newspaper sector made a small year on year gain in total circulation during July. The increase of 0.8% represented an rise in total circulation of a fraction under 200,000.The largest gains in terms of percentage… Continue reading National Newspaper ABC Round-Up July 2001
