The Interactive Advertising Bureau (IAB) is to launch a set of auditing standards to accelerate the pace of adoption for website auditing.The auditing standards guidelines will explain the role, function, background and terms used in auditing and will be available to media owners and the advertising community via the IAB website.All major traffic auditing companies… Continue reading IAB Pushes For Web Audit
Adshel Scotland has secured a ten year contract to provide bus shelters and poster sites for Edinburgh’s largest shopping centre.The company has been awarded the advertising rights for 16 ‘metropolis’ bus shelters, the first to be built in the UK, and 20 six-sheet poster sites. Installation will begin in September and six of the shelters… Continue reading Ten Year Deal For Adshel
Richard Desmond, owner of the Express newspaper group, has hired Richard Park, former Capital Radio executive.Park left Capital, where he was programme director, in March last year after 13 years with the group. He oversaw the launch of Capital Gold and is credited with playing a key role in Capital’s expansion throughout Britain.Park will act… Continue reading Desmond Hires Radio Executive
ITV will hold the official launch of its Autumn schedule in a couple of weeks, revealing whatever it believes will be the jewel in the crown of its late year programming. Back when the summer schedule was launched, the imported US hit Survivor was supposed to fulfil that role as the channel aimed to tighten… Continue reading Reality Bites For ITV
WPP, which yesterday acquired UK contract publishing group, Forward (see WPP Acquires Forward), saw shares climb 0.55% to finish at £7.35, an increase of 4p on the previous day.ITV partners, Carlton and Granada, continued to see shares rise. Carlton was up 0.64% to close at £3.53ź, 2źp better off than the day before, while Granada… Continue reading Sharewatch
The first UK media agency to specialise in digital TV, guerillascope, has been established and is due for official launch in September.Following on from the formation of digital sales houses, guerillascope is a digital buying agency set up to cater for companies wishing to target the growing digital TV audience (see Feature: Another Year In… Continue reading UK’s First Digital Agency Launches
£0.5m Campaign For ITV’s Premiership Show ITV will this week launch a nationwide marketing campaign worth over £0.5m to promote its new Saturday football highlights programme, The Premiership (see ITV Brings Sport To Saturday Evenings).The campaign, said to be ITV’s biggest ever for a sports programme, will focus on poster, radio and press with 96… Continue reading 08.08.01
The latest set of RAJAR figures brought good news for Commercial Radio, which had suffered during 2000 from decreasing weekly reach. As a whole, the sector has seen a quarter on quarter increase of 3.7% in reach, its 1.1m listener increase taking audience levels back above those seen at the beginning of 2000.Radio Advertising Bureau… Continue reading Feature: Radio Proves Its Worth?
The ITC has unveiled plans for a pilot project aimed at addressing the two key issues thought to stand in the way of TV’s digital switchover: practical problems associated with converting households to all digital operations and people’s attitudes towards the use of digital equipment.The project, called Go Digital, will see households in a trial… Continue reading Digital Neighbourhood Project Launched
It has been confirmed that Glamour, Condé Nast’s new women’s lifestyle monthly, will be among those titles included in the Audit Bureau of Circulation’s (ABC) release for consumer magazines next week.There had been speculation that the publisher would satisfy itself with issuing its own statement of circulation. This is believed to have resulted from an… Continue reading Glamour To Release ABC Figure
