Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.MediaTel group will hold its third annual Media Question Time at BBC Broadcasting House (see Chris Smith Defends White Paper In Media Question Time Interview). An invited audience of industry representatives will question a panel including deputy editor of the Guardian,… Continue reading The Week Ahead
MTV is to work with Two Way TV to create digitally interactive programming for its UK channels. The arrangement will see the two companies develop a range of interactive quizzes and video-based programmes for all the MTV channels, while on-demand and scheduled prize games based on the music industry and carrying the MTV brand will… Continue reading MTV and Two Way TV Plan Digitally Interactive Music Quizzes
WPP has announced the acquisition of 51% of the issued capital of Asia Pacifice promotions marketing company Maxx Marketing Limited, by its wholly owned operating company Ogilvy & Mather Asia Pacific.Maxx creates and fulfills tailor-made promotional campaigns for clients from its offices in Hong Kong, Seoul, Manila, Shanghai, Bangkok and Los Angeles. Clients include Tricon… Continue reading Ogilvy & Mather Acquires Asia’s Maxx Marketing
SMG has bought a further 1.9% stake in Scottish Radio Holdings, its fourth acquisition of SRH stock since December last year and its second in under a week (see SMG Takes Further Stake In Scottish Radio). The 615,667 ordinary shares cost SMG 1,595p each, giving the deal a total value of £9.8 million.SMG now owns… Continue reading SMG Continues To Build Scottish Radio Interest
BSkyB is planning to launch a new teenage soap on Sky One, as part of a strategy to grow its young audiences. $3.9m is to be ploughed into the soap, set in a back packers hostel in Australia and following the lives of teenaged travellers from around the world. The money will be invested by… Continue reading News In Brief
The secretary of state for Culture, Media and Sport, Chris Smith has given an interview to MediaTel Group’s MD, Derek Jones, excerpts of which will be screened at MediaTel’s Media Question Time on Monday 26 February.In the course of the interview, the minister defends the Communications White Paper he presented late last year against the… Continue reading Chris Smith Defends White Paper In Media Question Time Interview
Pure Communications is claiming a first this week with the launch of Enter, an interactive CD-Rom magazine. Targeting the lads’ mags audience, it is headed up by former Later deputy editor, Sam Delaney.Described as “a whole new way of entertaining young men with a healthy taste for music, sport, movies, comedy, kung-fu and scantily clad… Continue reading Pure Launches CD-Rom Lads’ Mag
Kevin Hand, chief executive of Emap, faced difficult questioning by board members in Paris yesterday over the future of Emap’s US interests. The Financial Times reported today that discussions were thought to address the ongoing question of Emap USA’s underperformance since acquisition and whether is should be sold (see Sharewatch).It is not thought that the… Continue reading Tough Questions On Emap USA For Chief Executive
The Institute of Practitioners in Advertising appears to be using the same theory that inspires many campus bands to call themselves “Free Beer”, by using vodka to tempt students into attending careers evenings about the advertising industry. A teaser campaign in association with Absolut vodka has been developed by TBWA/London and Naked Communications to get… Continue reading IPA Uses Booze To Schmooze Graduate Potential For Advertising Industry
Media stocks saw another positive sign yesterday as Reed International joined Reuters (see Collapse In Internet Value Does Not Affect Reuters Strategy, Says Chief Executive) and WPP (see WPP Sees Record Profits) as the third major company to post positive full year results during the past fortnight (see Reed Results Beat Expectations). Reed shares ended… Continue reading Sharewatch
