Awareness levels of outdoor advertising have increased dramatically over the last four years, according to the latest research from JCDecaux. In 1997 the average campaign was recalled by just 28% of all adults, a figure which rose to 40% during 2000. The figure rises to 45% for light TV viewers and those with internet access.This… Continue reading Recall Of Outdoor Ads Rises To 40%, Says Study
The Independent Television Commission (ITC) has published a revised edition of its programme code. The revisions, the first to be made since 1998, include a call for greater sensitivity in daytime programming during school holidays and the clarification of rules on considering children participating in programmes.There are also new rules on the recording of telephone… Continue reading ITC Publishes Revised Edition Of Programme Code
Cinema admissions in January managed a year on year increase of 9.5%, with a total of 11.6m giving an average weekly admission of 2.6m. The top box office hit for the month was Tom Hanks’ Castaway, which has received Oscar nominations for Best Actor and Best Sound. This brought in £10m over the course of… Continue reading January Cinema Admissions Show 9.5% Increase Year On Year
Anglo-Dutch publishing group Reed Elsevier this morning turned in better than expected yearly revenue, a day after its proposed acquisition of US medical publishing group, Harcourt General, was referred to the Competition Commission in the UK.Revenues for 2000 grew by 9% to £3.77 billion and pre-tax profit dropped by 3% to £690 million. Both are… Continue reading Reed Results Beat Expectations
The National Readership Survey (NRS) has awarded the contract for a study of how newspaper and magazine readership accumulates over time to the United Information Group (UIG). The survey will be conducted by two sister companies within UIG, with NOP Media running the fieldwork and collecting data in the UK and USA-based MediaMark Research processing… Continue reading NRS Awards Contract For Readership Accumulation Study
Media group SMG this morning announced that it has bought a further 747,699 shares in Scottish Radio Holdings, representing a 2.3% stake in the company. The shares were priced at 1,595p each, a slight premium on Wednesday’s closing price of 1,587½p, valuing the stake at £11.9m.SMG now holds a 23% stake in Scottish Radio and… Continue reading SMG Takes Further Stake In Scottish Radio
WPP’s record year end profits, announced yesterday (see WPP Sees Record Profits) prompted a rise in the company’s share price of 14½p, leaving it at £8.43 by the close of the day’s trading.Reed International managed an increase of 22p to £6.35 despite learning that the government will be referring its proposed takeover of Harcourt General… Continue reading Sharewatch
Global advertising and communications group WPP this morning announced pre-tax profit growth of 43% to £365.7 million for the year ended 31 December 2000. The record profits include the incorporation of the Young & Rubicam advertising network which WPP acquired in May last year to create the world’s largest advertising group (see WPP Buys Young… Continue reading WPP Sees Record Profits
The Advertising Standards Authority (ASA) has upheld complaints against Channel 4 for using poster advertising which could have encouraged suicide attempts. The poster, promoting a documentary about base jumping, showed the feet and legs of a person standing right on the edge of a tall building. The feet were half off the edge and the… Continue reading ASA Upholds Complaints About Channel Four Suicide Posters
The volatility of TMT stocks was proved again yesterday as the worst performers amongst media shares were new media company Bright Station, which slipped 3½p to 35½p and telecoms company Telewest which dropped 7p to £1.26.In a generally poor day for media shares, the best gains were seen at Granada, which jumped 4p to £1.77… Continue reading Sharewatch
