BBC1’s heavily trailed EastEnders Night appears to have delivered the goods for the channel, which achieved its best viewing figures in over a year last night, according to unofficial overnights. The evening kicked off with a celebrity Weakest Link, in which contestants from the EastEnders cast competed to raise money for Comic Relief. It achieved… Continue reading Phil’s Shooting Blows ITV’s Millionaire Out Of The Water
NRS figures for the six month period ending January 2001 show a continuing decline in national newspaper readership. The sector overall was down 4.8% compared to the same period last year with all but two titles losing readers.The Sun was the only newspaper to increase its readership during the period, up 1.4% to 9.5m, while… Continue reading National Newspaper NRS Round-Up – January 2001
New research from Strategy Analytics forecasts that by the end of this year 40% of UK homes will have interactive digital TV, making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts“, published recently, 625 million homes worldwide will have access to online services via… Continue reading 40% Of UK Homes To Have Interactive TV By The End Of 2001, Says Study
Condé Nast is preparing to launch the British edition of Glamour, a mid-market women’s glossy offering the usual suspects of fashion, features and beauty, on 8 March. Adding another title to a market which is not only cluttered, but also in decline according to recent ABC figures (see Women’s Monthly Sector Continues Decline, As Two… Continue reading Condé Nast Prepares To Deliver Glamour To the UK, But Will We Buy It?
Shares in Carlton Communications were unaffected by a trading update which showed ad revenues from its ITV business had fallen 5% during the first four months of the company’s financial year. Chairman Michael Green described the advertising market as “subdued” and said it is not expecting revenue growth until July at the earliest. Shares rose… Continue reading Sharewatch
Contrary to what many believe, AB consumers not only like advertising but will actively seek it out in some cases, in order to make informed choices about what to buy. This was among the latest findings presented today by the VIPer (Very Important People, Exclusive Research) research project, which endeavours to improve understanding of the… Continue reading ABs Like Ads, Says Latest VIPer Research
Circulations across flagship regional newspapers are continuing to decline, according to the latest figures from the Audit Bureau of Circulations (ABC). In a year on year analysis for the six month period to January 2001 only one of the top ten titles increased its circulation base.The Wolverhampton Express & Star is the top regional newspaper… Continue reading Circulations Across Flagship Regionals Continue To Decline
NTL has embarked on a £5m advertising campaign to educate consumers about broadband technology. The cable group, which is aiming for 100,000 UK broadband subscribers by the end of this year, has found that a large proportion of the population is unaware of its benefits.A recent survey conducted by the group found that 69% of… Continue reading NTL Launches Campaign Highlighting Benefits Of Broadband
RevenueIndustry estimates of January 2001’s TV revenue figures did not bring much good news for the terrestrial channels, which saw a year on year fall of 6.9% overall. The largest drop was seen at ITV, down 9.8% on January 2000. Channel 4 managed a tiny 0.1% increase, while Channel 5 decreased 4.2%. Only GMTV, which… Continue reading TV Market Round-Up – January 2001
EasyEverything and WPP have joined forces to create EasyEverything media sales (ee-ms). The joint venture will be responsible for all online, poster and instore advertising in EasyEverything cafes, allowing global brands to access a young net-savvy audience.EasyEverything has 21 internet cafes open 24 hours a day across Europe and the US. The group owns its… Continue reading WPP Forms Sales House With EasyEverything
