ITV advertising could be down as much as 20% in April, according to reports from media buyers, in contrast to analysts ABN AMRO’s forecast of a 10% fall. If the 20% prediction turns out to be true, it will reduce ABN’s full year growth rate prediction from -1.3% to -2.3% and, given that last year… Continue reading Further ITV Revenue Slump Expected In April
The Advertising Association has released new forecasts for UK advertising growth during 2001. While TV, radio, outdoor and regional newspaper estimates have been downgraded, the market as a whole is forecast to grow by 3.9% due to healthy expectations for national newspapers and business magazines.These downgrades reflect the situation in the US where the Dow… Continue reading AA Downgrades Ad Spend Forecasts But Predicts Healthy Growth For Nationals
Channel 5 has signed an airtime-for-equity deal with Petspyjamas.com. In the sixth deal of its kind for the broadcaster, C5 will receive a stake in the online pet store in return for providing £2m of promotional airtime for the business.Petspyjamas was an early entrant into the pet e-commerce market when it launched in May 1998,… Continue reading C5 Takes Stake In Online Pet Store
Capital Radio has announced the sale of Bucks Broadcasting Ltd and Sun FM Ltd to Radio Investments Limited. The move is part of its ongoing strategy to focus on its larger stations in major metropolitan areas, including its flagship Capital 95.8 FM, which is the leading commercial station in London (see Capital Still On Top… Continue reading Capital Radio Sells Off Bucks Broadcasting And Sun FM
Cable company NTL is looking forward to a strong, consolidatory year as its recent acquisition of rival group Cable & Wireless Communications (CWC) starts to bear fruit. The company believes it is on target to achieve its 2001 financial targets of £2.6 billion in revenues.The group achieved record quarterly revenues of £586 million and total… Continue reading NTL Looks To Reap Benefits Of Investment
The MRG held an evening meeting on Tuesday to introduce the changes which will occur when the new BARB contracts are introduced in January 2002. Introducing the speakers, Caroline McDevitt, BARB’s chief executive, promised that the organisation was “reviewing outmoded practice” and introducing change which was perhaps overdue.This will naturally create problems and concerns as… Continue reading MRG Evening Meeting: The New BARB Contracts
Fears of further fall-out in the dotcom sector re-emerged yesterday when Yahoo! issued its second profits warning in as many months. The internet company said it expects revenues for the first quarter of 2001 to be $170-180m compared to its previous target of $220-240m.The group blamed the revision to its forecasts on a “weakening economic… Continue reading Yahoo! Issues Further Profits Warning
Advertising agency Cordiant Communications has this morning turned in a strong set of financial results which show record net new business wins last year, worth £750 million. Cordiant’s results show that ad agencies are continuing to perform well whilst many media owners are suffering an ad revenue downturn.Pre-tax profits grew by 79.1% at constant rates… Continue reading Cordiant Turns In Record Figures
Media share performances on Budget Day (see Budget Line 2001 – The Chancellor’s Speech As It Unfolds) were as varied in terms of positives and negatives as the details spelled out by the Chancellor. The most positive performance in terms of percentage change was seen at Bright Station, which increased 1½p, or 5% to 31½p.… Continue reading Sharewatch
The Independent Television Commission (ITC) has released details of complaints about television advertising it dealt with for January 2001. Food and drink advertising seemed to cause the largest amount of controversy during the month, with an advert for Van der Bergh Foods’ Chicken Tonight Stir-In Paste prompting complaints from 16 sources, all with close links… Continue reading Why The ITC Wasn’t Having Chicken Tonight
