The Radio Authority has published its new Advertising and Sponsorship Code to bring it up-to-date with current or imminent legislation. In the first major review in ten years, the changes reflect the increased importance of radio advertising.Presenters will for the first time be allowed to voice live sponsorship messages within their programmes as long as… Continue reading Radio Authority Announces Modernisation Of Advertising Rules
Programmes If last month’s most talked about ITV programme was The National TV Awards with two special appearances courtesy of Judy Finnigan, then this month was a tie between the first ever £1m winner on Who Wants To Be A Millionaire and The David Beckham Story.Focusing on one half of the couple Britain loves to… Continue reading TV Viewing Round Up – November 2000
ITV confirmed last week that it is likely to miss its 38.5% peak rate viewing target for 2000, despite a sucessful autumn (see ITV To Miss Peak Time Share Target). Major ITV franchise-holder Granada Media appeared unaffected by the news and put in one of the better performances by media shares over the week, ending… Continue reading Sharewatch
Use of mobile phone text messaging (SMS) increased fourfold during the year to November 2000, according to new research from the Mobile Data Association (MDA). When the data was published just before Christmas, figures from the four UK network operators for the calendar year showed that the number of chargeable person to person messages sent… Continue reading Text Messaging Shows Fourfold Increase In Popularity Over Year
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.A television viewing round-up for November will be available on Newsline.Tuesday Associated Newspapers launches its free morning newspaper, Metro, in Leeds and Sheffield.Wednesday A television market round up for November will be available on Newsline.
Julie Ferguson, the director of ABC Newspapers and Consumer Magazines, has left the organisation after holding this position for two years. During this period she played an important part in developing the expanding services offered to members and improving the clarity and transparency of the consumer division audit rules.Amongst other developments, Julie was responsible for… Continue reading Consumer Press Director Leaves ABC
Rupert Murdoch’s News Corporation has announced the closure of its internet arm, News Digital Media. Production of its websites – Foxnews.com, Foxsports.com, and Fox.com – will be transferred to the respective news, sports and general entertainment divisions of the television company.The decision to combine the TV and online platforms of Fox will lead to “significant… Continue reading Murdoch Announces Closure Of Internet Arm
Despite its success in attracting women to mid-market newsprint with the Daily Mail, Associated Newspapers’ Associated New Media (ANM) failed to transfer the formula online the first time around with CharlotteStreet.com. Tomorrow will see the start of the second assault, with the launch of femail.co.uk, which aims to keep the aspects of CharlotteStreet which worked… Continue reading Website Review: femail.co.uk
WPP has announced the acquisition of Imaginet, an US-based e-services consultancy. This is the second deal the group has made since the new year, following the purchase of Deen + Black on Wednesday (see WPP Buys US-Based PR Firm), and continues its strategy of developing new media interests both internally and through new ventures.Imaginet develops… Continue reading WPP Acquires Imaginet
ITV is expected to miss its 38.5% peak-time share target for 2000 despite a successful autumn season and a narrow victory in the Christmas Day ratings battle. Although full BARB figures for the year are not yet available, it is believed that the network average will be 37.1%.ITV originally promised a 40% peaktime share for… Continue reading ITV To Miss Peak Time Share Target
