The public are willing to accept more obtrusive advertising, as long as there’s something in it for them, new research has revealed. 46% of Londoners and around 25% of the population as a whole would be happy with the idea of constant TV advertising being shown on the tube, if it meant cheaper fares. Over… Continue reading Consumers Would Accept More Advertising In Exchange For Reward, Finds Survey
Advertising industry weekly Campaign has produced its annual lists of the best and worst efforts of the industry, in the opinion of its journalists. While the people behind the campaigns of certain beers and glossy magazines will be left smiling with more than Christmas cheer, the creatives for a certain ISP, car manufacturer and cooking… Continue reading Campaign Nominates Its Turkeys In Time For Christmas
2000 was the year when media woke up to the realities of the digital age. Mega-mergers abounded as companies recognised the benefits of consolidation and vertical integration. Most significant for UK markets was Granada’s domination of ITV and the paving of the way for a single ITV with the Government’s White Paper. In publishing, brands… Continue reading A Look Back At 2000…
Clare, Anna, Scott and the rest of the Newsline team would like to wish all our readers a very Merry Christmas and a happy, prosperous New Year.Newsline will be taking a break over the holidays, but we’ll be back on 2 January with the final facts and figures on 2000.Best Wishes,Clare Goff: News Editor Anna… Continue reading We Wish You A Merry Christmas And A Happy New Year…
Press classified advertising continues to be a thriving market despite the rise of the internet as a classified medium. This is the result of a report into the market by CIA MediaLab, which shows adspend for both regional and national newspapers forecast for strong growth during 2000 and 2001.An overall increase in classified adspend of… Continue reading Classified On The Rise Despite Net Threat
The Wireless Group is to invest £1.5m in the company’s Scottish operations, which include three stations: Scot FM, based in Edinburgh, 96.3 Q.FM, based in Glasgow and Wave 102 , based in Dundee.Kelvin MacKenzie, chairman and chief executive, said: “Scotland is fundamental to the success of The Wireless Group (TWG), and these announcements demonstrate our… Continue reading Wireless Group Invests £1.5m In Scottish Radio Stations
Ipsos-RSL Ltd have been awarded the new National Research Surveys (NRS) contract, worth around £2.5m per year. The decision was made by the NRS board on 15 December to award the new contract, which runs from January to 2002 until December 2005, to the holders of the current contract on the grounds of the bid’s… Continue reading Ipsos-RSL Revealed As Winner Of New NRS Contract
The Independent Television Commission (ITC) has announced the financial terms that will be offered to Anglia Television if it chooses to apply to extend its licence for a further 10 years. The ITC has asked the East of England ITV franchise to pay a vastly reduced rate for renewal of its licence.A cash sum of… Continue reading ITC Announces Anglia Terms For Renewal
Scottish Radio was one of the best performers on the FTSE yesterday, climbing £1.02˝ to £17.05 as a sale of the group appeared imminent following a further raid on its shares by SMG (see SRH Confirms Interest From A “Number” Of Parties). SMG slipped 2p to 274p, however, as the existence of other suitors emerged.Reuters… Continue reading Sharewatch
The Advertising Standards Authority (ASA) has ordered Yves Saint Laurent to withdraw all of the posters advertising its Opium perfume, after receiving more than 730 complaints about the image they portray.The poster features a photograph of famously curvaceous model Sophie Dahl sprawled naked across a fur rug, in what appears to be an attitude of… Continue reading ASA Orders Withdrawal Of Opium Ad After Most Complaints Since 1995
