The IPA has countered recent speculation about a slowdown in advertising with research suggesting that more companies will increase their media adspend for the coming year than will decrease it. Nearly half of around 300 respondents to the Bellwether Report, a questionnaire survey of UK-based companies, said that 2001 budgets compared to last year’s spend,… Continue reading IPA’s Bellwether Report Counters Claims Of Advertising Slump
Classic FM is to embark on its first major brand advertising campaign for several years with a seven week run of press advertising designed to broaden its appeal. The campaign is to appear in national newspapers and listings magazines Heat, Hot Tickets and Time Out.The commercial radio station is planning a multi-million marketing spend for… Continue reading Classic FM Trumpets Launch Of Major Brand Advertising Campaign
Month On MonthThe latest figures from the Audit Bureau of Circulations (ABC) show national newspaper circulation decreasing by 1.5% during December 2000. All but seven titles slipped in a month on month analysis.The Independent and Independent on Sunday saw the sharpest falls across the period, the Independent falling 7.3% while its sister title lost 8.2%… Continue reading National Newspaper ABC Round-Up – December 2000
ITV presented its annual report yesterday (see ITV Presents Annual Report And Plans For Future), which included the news that the channel will no longer be setting annual peak time audience share targets. Major ITV franchisees Granada and Carlton did well on the news, the former adding 14p to end at £4.25, the latter ending… Continue reading Sharewatch
TV viewers strongly support the continuation of public service broadcasting (PSB), valuing the diversity and quality they believe it guarantees, according to new research from the Independent Television Commission (ITC). The majority of respondents in a range of consultation and research exercises carried out during last year agreed with the key principles of PSB, believing… Continue reading Research Reveals Viewers’ Support For Public Service Broadcasting
Two-thirds of regular internet users read online news bulletins, according to the latest findings from BMRB’s bytesize report. A total 72% of men and 56% of women who use the net once a week or more, are heavy users of online news.ISP’s and broadcasters’ and newspaper owners’ websites all attract large numbers of readers to… Continue reading Seven Per Cent Of Net Users Prefer Online News
E4, the new youth entertainment digital channel from C4, has secured a carriage deal with Sky Digital ahead of its launch on Thursday. The channel will now be available across all major multichannel platforms.Sky is to broadcast a spoiler on the new channel’s opening night, however, on its own rival entertainment channel, Sky One. Temptation… Continue reading E4 Secures Carriage With Sky
ITV presented its annual report today, giving its bosses the interesting job of persuading a hard-bitten audience of hacks and advertisers to focus on the high spots of the commercial broadcaster’s year, rather than the sticky issue of a 38.5% peak-time audience share target missed by some 1.4% when 2000 figures are totted up, as… Continue reading ITV Presents Annual Report And Plans For Future
The Institute of Practitioners in Advertising’s quarterly survey of marketing expenditure, due out tomorrow, will cast doubt on fears of a recession in the advertising industry. The Bellwether Report, which releases figures for the last quarter of 2000 and predictions of marketing spend for 2001, is expected to forecast lower rates of growth, however.Nick Phillips,… Continue reading Fears Of Recession Exaggerated, Says IPA
A reduction in commercial impacts and a lowering of target audience share is expected to form part of the annual report presented by ITV today. During a rather poor week for media shares, the major ITV franchisees both saw share prices fall. Granada Media lost just over 8.5% of its value week on week, ending… Continue reading Sharewatch
