Growth could be as high as 16.8% for commercial radio this year, bringing the medium’s share of total display advertising revenue to around 5.7%, but could slow down again in 2001, according to a summary of industry forecasts put together by the Radio Advertising Bureau (RAB).The growth prediction of 16.8% came from the Advertising Association… Continue reading Advertising Forecasts Predict Growth For 2000 And A Slowdown For 2001 In Commercial Radio
Two fifths of internet users claim to have clicked a banner ad during the last month, despite the fact that more than 50% also claim that “all web advertising annoys me”, according to new research from BMRB’s Internet Monitor. In contrast, during the last 12 months, the effectiveness of TV advertising in generating visits to… Continue reading Banner Ad Effectiveness Falling Away, But TV Ads Drive Internet Traffic
E4 has announced the signing of a carriage deal with Telewest. The new entertainment channel from Channel 4 will be available to Telewest subscribers as part of its digital and analogue packages.This is E4’s second distribution deal, having recently secured carriage with NTL (see Channel 4’s Entertainment Channel Secures NTL Carriage) and it is hoped… Continue reading E4 Gains Carriage On Telewest
Entertainment and media store BOL is to be made available for the first time on a non-web platform, namely BSkyB’s interactive television channel, Open. At first only books, CDs, DVDs and videos will be available to shoppers on this platform, but the range will be expanded shortly to include computer games and software.The BOL store… Continue reading BOL Takes Up First Non-Web Residence On Open
Positive comments about future ad revenue prospects from Granada Media in Wednesday’s results (see Granada Media Shows Modest Profit Rise In First Final Results Since Flotation), helped shares gain slightly yesterday, rising 1½p to 384½p.United News & Media and BT have announced that they were seeking a buyer for LineOne, their jointly-owned portal and internet… Continue reading Sharewatch
Today sees the launch of the Newspaper Society’s internet-based regional press planning system, at www.planregionalpress.co.uk. The service is designed to make planning regional press campaigns easier and to entice more national advertisers to the medium.It forms part of a series of initiatives introduced earlier this year after media planners and buyers called for a more… Continue reading Newspaper Society Unveils Regional Planning Tool
Ballet-dancing Brit film Billy Elliot helped cinema admissions during October reach 14m, an average of 3.16m per week and a 5.1% increase year on year. The toe-tapping top box office draw managed to bring in £10.7m, a figure closely followed by Disney’s epic Dinosaur, which gathered receipts of £10.5m.Close to £10m of the takings for… Continue reading Dinosaurs And Dancing Feet Boost October Cinema Admissions
Long established as a ‘gold standard’ in media research, the NRS can be prone to criticism for being slow to change. Introducing NRS Ltd’s managing director, Roger Pratt, as the speaker at yesterday’s MRG meeting, Telmar’s Belinda Beeftink pointed out that the organisation “needs to reflect the changing media environment.” It is hoped that a… Continue reading MRG Evening Meeting- Future Perfect For The NRS?
United News & Media and BTopenworld have today confirmed that they are to seek a new owner for LineOne, their jointly-owned portal and internet service provider. The service, which was founded in 1997 (see One Line For BT And NI), has been a successful project, but is now superfluous to the refocusing plans of its… Continue reading United And BT Agree To Sell LineOne
According to the latest data from the NRS, the national newspaper sector has declined by 6% year on year for the six months to October, with all but one title- the Financial Times showing an annual decline in readership.The FT’s performance amounted to a 4.4% increase. This number of readers is small change compared to… Continue reading National Newspaper NRS Round-Up – October 2000
