The Sydney 2000 Olympics saw Great Britain return with an impressive clutch of medals, but did the brands who shelled out the extra cash to become official sponsors of the Games finish in first place as well? The latest research from CIA Sensor suggests that a crowded field meant that victory was not guaranteed.CIA’s survey… Continue reading Research Shows That Sponsors’ Victory Was Not Guaranteed At Sydney 2000
Neil Sharman of News International had the unenviable task of convincing Friday morning’s MRG delegates that people trust the Sun.Research conducted amongst advertisers, media planners, editorial and core readers, began with three hypotheses: that readers trust their newspaper; that this creates a positively pre-disposed environment for advertisers; and that the benefits can be maximised by… Continue reading MRG Conference: Trust Me, I’m A Newspaper
Telewest Communications appears to have put a difficult summer behind it and released third quarter results yesterday which exceeded the market’s expectations. Turnover was reported to have risen by 41.2% to £814m, compared to £576m for the same period last year. Meanwhile earnings before interest, tax, depreciation and amortisation (EBITDA) rose 9% to £180m, up… Continue reading Telewest: Digital Take-Up On Target, Turnover Up Ahead Of Expectations
Yesterday Sheila Byfield, head of consumer insight at Mindshare Worldwide and Paul Dyson, worldwide chairman of ATG at Mindshare, took the floor to explain how the 3D study has provided advertisers with a unique insight into their consumers’ behaviour on many levels.Byfield began by looking at how ‘3D’ works. Those surveyed by TGI were re-contacted… Continue reading MRG Conference: See Your Target Audiences In 3D
The ITC has published a consultation paper which suggests changes to the current Statement on Airtime Sales Arrangements. It is seeking comments on new, simplified rules, with the main changes suggested in the document being to: Allow joint selling arrangements for national airtime. Abolish the regulatory limit on Net Advertising Revenue share. Abolish the requirements… Continue reading ITC Publishes Consultation Paper On Airtime Sales Arrangements And Share Deals
In the first “soapbox” session of the MRG conference, Anthony Jones (European research director, Optimedia) and Jim Kite (director of global research, Universal McCann) addressed the question, “What do agency media researchers do for a living?”Jones began by answering not only this question but also outlined what they didn’t do and what the implications were… Continue reading MRG Conference: What Do Agency Media Researchers Do For A Living?
Thursday 16 November, the second day of the 2000 MRG Conference, saw Rupert Steele, head of new product development for the Radio Advertising Bureau (RAB), tackle the issue of “Tracking the Effectiveness of Radio Advertising.”Steele partly attributes the massive increase in radio spend, from 2.7% of total advertising spend in 1990 to 5.7% in June… Continue reading MRG Conference: Tracking the Effectiveness of Radio Advertising
The IPA’s Trends In Television report for Q3 shows that, following a period of stability, overall viewing levels have risen a little. However, this has not brought much good news for ITV, which is still failing to a command a viewing share above 30%. During the third quarter it gained a viewing share of 27.8%,… Continue reading Terrestrial Channels’ Loss Is Non-Terrestrials’ Gain In Latest IPA Report
Telewest released third quarter figures which were above expectations yesterday, boosting share prices by 7¼p to £1.20. The good news follows a difficult summer for Telewest, when component shortages caused problems in the supply of its digital set-top boxes (see Telewest Puts Digital Strategy On Hold As Box Shortage Affects Cable Industry).Yet again Future Net… Continue reading Sharewatch
Ivor Hussein, consumer and research director for Western International Media spoke this morning about the relationship between the consumer and brands. He began by citing the beef crisis as the point at which British consumers began doubting “brands” and pointed out the irony of the media constantly reminding consumers of this and exacerbating the problem… Continue reading MRG Conference: The Relationship Between The Consumer And The Brand
