Those who thought that the News at Ten debate would be put to an end when the ITC came to an agreement with ITV in September (see News At Ten To Return To ITV) have been proved very wrong. The BBC’s decision to move its 9pm week night bulletin to the 10pm slot, ahead of… Continue reading News At Ten Debate Looks Set To Continue As BBC Calls For ITC Turnaround
Neil Shepherd-Smith sees that the ideal readership survey must be absolute, to facilitate media planning and to give it value as a currency. To produce this the right methodology is vital and at present, he claims, the replication of NRS data distorts the currency.The four areas he considered to need investigation are advertising exposure, multiple… Continue reading MRG Conference Report: The Ideal Readership Survey
On the second day of the 2000 MRG Conference Marc Sands,marketing director of Guardian Newspapers, was first to take the floor, with a challenge to researchers to unravel the increasingly complex behaviour of consumers.Using The Guardian as an example, Sands illustrated how the information revolution has altered the consumption of media, having moved from having… Continue reading MRG Conference: Using Research as a Navigational Tool in the 21st Century
A challenge was thrown down in the opening session of the 2000 MRG Conference in Munich yesterday. Peter Bowman, research manager at UKTV, introduced the first group of speakers with the question, “Stand up and be counted, can we ever get it right?”, and thereby challenged the afternoon’s speakers to address the issues currently facing… Continue reading MRG Conference: Keynote Speaker Tells Media Researchers “End User Reality Is Your Reality”
This morning, Steve Wilcox, technical director at RSMB TV Research and John Billett, chairman, The Billett Consultancy, spoke about enhancing existing BARB research strategies to give better viewing measurements within more stringent definitions than those currently in existence.Wilcox began by addressing the current deficiencies in the BARB definitions. A fast changing viewing environment is still… Continue reading MRG Conference: Commercial Break Ecology – Planning For Effective Communication
Neil Shepherd-Smith sees that the ideal readership survey must be absolute, to facilitate media planning and to give it value as a currency. To produce this the right methodology is vital and at present, he claims, the replication of NRS data distorts the currency.The four areas he considered to need investigation are advertising exposure, multiple… Continue reading MRG Conference: The Ideal Readership Survey
On the second day of the 2000 MRG Conference Marc Sands, marketing director of Guardian Newspapers, was first to take the floor, with a challenge to researchers to unravel the increasingly complex behaviour of consumers.Using The Guardian as an example, Sands illustrated how the information revolution has altered the consumption of media, having moved from… Continue reading MRG Conference: Using Research as a Navigational Tool in the 21st Century
Scottish Radio Holding‘s record annual results (see Scottish Radio Holdings Announces Record Annual Results) unsurprisingly produced a good reaction from the market. News of a 27% profit increase brought shares in the company to £12.12½, up 50p or 4.3%.Cable & Wireless also produced pleasing figures in its interim results (see Cable & Wireless Sees New… Continue reading Sharewatch
News that Waheed Ali is to quit Carlton Communications, where he headed up production, has prompted a reshuffle in the company’s TV and media businesses. Carlton TV’s chief executive Clive Jones is to head a channels division which will house Carlton’s ITV franchises and its 50% stake in OnDigital. Carlton Productions and Carlton International will… Continue reading Appointments Brief
Capital Radio has unveiled a new brand image for Capital Gold, which it says will “remove any perceptions of ‘old’ from ‘Gold’”. A new logo has been created by Design Motive and a heavyweight bus back campaign on 850 London buses will launch today and run on throughout 2001.The campaign will feature images of 12… Continue reading Capital Gold Revamps Image To Take ‘Old’ Out Of ‘Gold’
