United News & Media’s new media division, Xilerate, is to take a 46.5% stake in Spaced, a company which makes web-enabled, interactive ‘pods’ which are placed in nightclubs. The investment from UNM will allow further development of Spaced’s technology and content platform.The Spaced pods charge clubbers £2 to create a ‘photopage’ containing a digital image,… Continue reading UNM’s New Media Division Buys Into Interactive Pod Venture
ITV’s director of programmes, David Liddiment, today unveiled details of the channel’s forthcoming Christmas and winter schedules.Before launching the new programme schedule Liddiment made reference to the recently revamped BBC1 evening schedule. He stated that ITV had always competed with the BBC for audiences and that the channel didn’t have to move some of its… Continue reading Traditional Tales And Traditional Faces In ITV’s Winter Schedule 2001
Future Network made a step on the road to recovery yesterday, after last week’s share price plummet (see Future Shares In Freefall As True Cost Of Accounting Errors Is Revealed). Shares were up 14p by the end of the day’s trading, at £1.95, a rise of over 7% compared to Friday’s price.Other media shares made… Continue reading Sharewatch
The Radio Authority has received two applications for the local digital multiplex service licence for the South Wales/Severn Estuary region. The applicants, who had to submit their proposals by 14 November, are the Digital Radio Group, a consortium including The Wireless Group, GWR Group, Emap Digital Radio and SMG (see Digital Radio Group Announces Final… Continue reading Radio Authority Receives Two Applications For Severn Region Digital Licence
The plug has been pulled on Wowgo the website launched by Unilever for the hoards of teenage girls who are said to be online, ripe for marketing messages (see Feature: Teen Girls Targeted In Latest Web Ventures). Despite two years of research, Unilever’s site only lasted 5 months before a combination of technical problems restricting… Continue reading Newsline Brief
An international conference will be staged on Tuesday of this week by the Advertising Association, as part of the Children’s Programme, the advertising industry’s EU-level campaign to counter calls for a ban on advertising to children.The conference, entitled “With the Eyes of a Child” will hear report findings from leading European psychologists and researchers who… Continue reading Advertising Association Conference To Ask Whether Children Understand Advertising
One of the best media performers last week was Scottish Radio Holdings, which released a record set of annual results on Wednesday (see Scottish Radio Holdings Announces Record Annual Results). As a result, share prices rose by just over 4% week on week, ending Friday at £12.37½, compared to £11.55 the previous week.Another company which… Continue reading Sharewatch
On Friday afternoon at the MRG 2000 conference in Munich, Clare de Burca, head of research at Starcom Motive Partnership talked about the agency’s research programme, motive8, and how it is being used to harness the power of media brands.“The business of marketing is changing and we are reaching the age of the never satisfied… Continue reading MRG Conference: Harnessing The Power Of Media Brands
A new survey has revealed that UK magazine publishers regard the internet as both an opportunity and a threat to their future, and are expecting further consolidation of the industry over the next five years.The research, carried out by The van Tulleken Company, revealed that the industry is anticipating more mergers and acquisitions in the… Continue reading Magazine Industry Expects Consolidation And Has Mixed Feelings About Internet, Says Survey
Thursday 16 November, the second day of the 2000 MRG Conference, saw Rupert Steele, head of new product development for the Radio Advertising Bureau (RAB), tackle the issue of “Tracking the Effectiveness of Radio Advertising.”Steele partly attributes the massive increase in radio spend, from 2.7% of total advertising spend in 1990 to 5.7% in June… Continue reading MRG Conference: Tracking the Effectiveness of Radio Advertising
