IPC is living up to the ‘brands not magazines’ pledge made during its revamp earlier this year (see Bailey Says Brands Not Mags For IPC’s Future) by announcing a deal with Flextech and Rapido to produce NME TV.Nick Ryle, IPC’s head of TV development said, “For IPC Media, moving this influential and highly-regarded brand onto… Continue reading Flextech Deal Will Mean November Debut For NME TV
The Incorporated Society of British Advertisers (ISBA) has given a cautious welcome to the agreement reached by the ITC and ITV which will see the limited return of ITN’s News at Ten (see News At Ten To Return To ITV). Unsuprisingly, the society welcomed the prospect of increased peaktime advertising and scheduling flexibility, but “continues… Continue reading ISBA Gives Limited Welcome To ITN News At Ten’s Return
Blind Date, You’ve Been Framed and Barrymore are part of a dying breed of mainstream entertainment programmes, according to a new report. Traditional Saturday night schedules are looking tired and repetitive as fragmenting audiences move towards niche, specialised programming offered by pay-tv broadcasters.This is the result of research and analysis into the entertainment genre by… Continue reading Entertainment Is Dead, Long Live Entertainment
Channel 4’s hit show of the summer Big Brother is thought to have a lot to thank the internet for. The ability of eleven ordinary people locked in a house to draw some of the largest audiences the channel has ever seen (see Big Brother Finale Gives C4 Largest Ever Friday Night Audience) was greatly… Continue reading Big Brother Website Makes It Into August Top Ten
The latest figures from ACNielsen MMS’ CIA Medialab shows that while traditional advertising companies continue to feature strongly in the list of top advertisers, telecoms companies, which have been enjoying a boom recently, are increasing the momentum of growth.Only two of the top ten advertising spenders in the first six months of this year had… Continue reading Telecoms Companies Behind Adspend Growth
Friday was a bad day for media stocks, with share values falling for the majority of companies. One of the worst casualties was Emap, which fell 50p to £9.50 by close of trading, making it one of the poorest media performers of the week, down 12% compared to the previous Friday. SMG also had a… Continue reading Sharewatch
Silver surfers are tipped to be the next growth audience on the internet, according to the latest research from Forrester. By 2005, 3.2m retired people will be online in the UK and will present a huge opportunity to advertisers and online businesses.Increased leisure time and a love of communication are helping to push retired people… Continue reading Silver Surfers’ Speed Catches Advertisers Unaware
RevenueTerrestrial television including GMTV saw a 0.8% fall in total revenue, year on year, during August, recording an overall figure of £186.8m. According to agency estimates, ITV’s revenue dropped by 5.8% during last month, while the relative newcomer Channel 5 increased 25.7%.Channel 4 and GMTV both made modest increases, while total satellite continues its pattern… Continue reading TV Market Round-Up – August 2000
Digital viewing figures for this month show that non-terrestrial channels continue to command an impressive share of viewing in homes with digital television. The average share of viewing in digital homes for these channels during August was 52.4%, compared to 50.6% in July. This has corresponded with a growth in viewing share for non-terrestrial channels… Continue reading ITV Slips While Non-Terrestrials Improve In Digital Television Homes
Channel 4 is to launch a raft of new film channels following on from the success of Film Four. The channel’s first pay-tv venture, which launched in 1998 and now has 300,000 subscribers (see Film Four On Air), will be joined by three further channels by the end of this year.With the working title of… Continue reading C4 To Launch Trio Of Film Channels
