Natmags is to follow the route taken by rival magazine publishers (see Feature: Publishers Move Towards “Media-Neutral” Brands) and group its titles according to their audience or advertising market. The new structure, due to take effect from 1 October, will also see responsibilities for publishing and advertising sales divided into separate functions.“We need to make… Continue reading Natmags Announces New Brands-Oriented Structure
Pre-tax profits of £104m at the UK’s largest regional newspaper group, Trinity Mirror, were this morning overshadowed by the announcement of the resignation of group managing director, Roger Eastoe (left). A management restructure ensued which included the creation of a new senior executive position.Eastoe is to leave the company at the end of this month… Continue reading Trinity Mirror Restructures Management, Reports Profits Up 15%
Swearing. It’s not big, it’s not clever, but we all do it. But does that mean children should be exposed to it? This was one of the sticky issues faced by the Advertising Standards Authority (ASA) this month.One of the rulings made by the ASA centred around the word “crap”. BBC 1 obviously deems the… Continue reading ASA Shows Mixed Response To Rude And Nude Ads
The BBC has appointed Lorraine Heggessey as the new controller of its flagship channel, BBC 1. The promotion from her current position as joint director of factual and learning, comes after it was announced that Peter Salmon is to leave the position to become director for sport (see Salmon Appointed BBC Director Of Sport).Heggessey comes… Continue reading First Woman Appointed As BBC1 Controller
Granada Media’s decision to buy Irish independent TV broadcaster TV3 (see Granada Media Begins European Expansion With Stake In TV3) is thought to have prompted speculative buying of shares of its equivalent on the other side of the border – Ulster TV shares rose 16½p yesterday, to end at £3.70. Granada Media finished down 1p… Continue reading Sharewatch
Title launches are understandably considered to be the lifeblood of the magazine industry, pumping new life into tired markets, forging out new sectors and generally keeping the whole business ticking over. Launches are a vital, if costly, part of the magazine publishing process. Of course, as with the emergence of any new product, there is… Continue reading Feature: Better To Have Launched And Lost?
The website of the Guardian newspaper, Guardian Unlimited launched its first above-the-line brand campaign yesterday. Comprising a national 96-sheet poster campaign, it is designed to promote the site to a wider audience and reaffirm its position in the market.The posters, which will appear for the next fortnight, will each carry one of three statements, created… Continue reading Guardian Unlimited Launches Nationwide Poster Campaign
Remember the Nineties? One would hope so, unless your Millennium celebrations really were exceptional. However, ITV2 is either convinced that amnesia is on the increase or that 11 months is long enough to develop a healthy nostalgia, and has commissioned Carlton Productions to produce 30 hours of programming recalling those dim and (ahem) distant days.Scheduled… Continue reading Carlton Wins Contract For 30 Hours Of Nineties Nostalgia Programming
Emap Advertising has announced the creation of an in-house creative department, consisting of a web designer and a producer. The establishment of the department will not mean that online advertising creative work will be brought in house. Instead, the new appointees will work along the lines of agencies’ creative teams to assist the online sales… Continue reading Emap Advertising Forms Creative Team To Aid Sales
The Advertising Standards Authority (ASA) has told ISPs that they should no longer describe their services as “free” unless all aspects of them really fit that description.The ASA is thought to have received numerous complaints about ISPs which promote free subscriptions or free calls, only to charge customers for other elements within the service. “Are… Continue reading ASA Tightens Rules Surrounding ISP Advertising
