Dennis Publishing has become the first UK publisher to mirror the example of Channel 5 in taking advantage of the tiny marketing budgets of internet start-ups. Men’s magazine Maxim has announced the acquisition of a 5% stake in Firebox.com, in return for promotion and coverage in the style of the “airtime for equity” deals seen… Continue reading Lads’ Mag Unites With Boys’ Toys Start-Up
Telewest has announced that it will resume marketing of its digital cable TV service from October. Active marketing was suspended in July, less than a year after the service was launched (see Telewest Launches Digital Service), when a component shortage affected the supply of set-top boxes (see Telewest Puts Digital Strategy On Hold As Box… Continue reading Telewest To Resume Marketing After Set-Top Box Crisis
ABC Electronic has started auditing online advertising campaigns as well as website traffic. The web auditing body of the Audit Bureau of Circulations has recently been working with Yahoo! to measure the effectiveness of ad campaigns across its properties.Widespread use of the ad auditing service, however, is dependent on the industry, according to head of… Continue reading ABCE Appeals To Media Industry To Adopt Standard In Online Ad Measurement
BSkyB will launch an integrated set-top decoder and personal television recorder in the first quarter of next year. The device will allow viewers to control live digital satellite programmes as if they were VCR recordings, choosing to ‘fast forward’ through adverts or ‘pause’ the programme if interrupted.The device also allows recording of up to 40… Continue reading Sky Gives Due Date For Integrated Digibox And Personal TV Recorder
Channel 5 director of programmes, Dawn Airey, has been reappointed to the Film Council Board. Launched in May this year with Airey among its board members, the Council has been set up to advise the government on the development of film policy and is set to recieve around £150 million in funding from the Department… Continue reading Appointments Brief
Granada Media has this morning announced the acquisition of a 5% stake in Arsenal Football Club. A £47m investment will grant Granada the status of exclusive commercial services and media rights agent for the team.The deal will also include a 50% interest in a new joint venture company, AFC Broadband, which will create a global… Continue reading Granada Takes Stake In Arsenal
Granada Media has this morning announced the acquisition of a 5% stake in Arsenal Football Club. A £47m investment will grant Granada the status of exclusive commercial services and media rights agent for the team.The deal will also include a 50% interest in a new joint venture company, AFC Broadband, which will create a global… Continue reading Granada Takes Stake In Arsenal
From Monday 11 September the Daily Telegraph will have a new look. The paper has undergone a major redesign to give it a crisper and cleaner appearance.Changes include new fonts, bolder headers, left-aligned headlines and additional white space. An index on page two will allow easier navigation and each section will now have a more… Continue reading Daily Telegraph Gets New Look
Channel 4 recorded its highest share of the UK television audience last week. According to overnight BARB figures, it won 13.3% of total television viewing for the week ending Sunday 3 September.The success of Big Brother has been pushing the channel’s ratings recently (see Big Brother Is Watching Audience Figures Go Up) and last week’s… Continue reading Channel 4 Records Highest Weekly Audience
Granada Media has been promoted to the FTSE 100 index just a few months after its flotation (see Granada Media Begins Conditional Trading). Shares in the company ended up by the end of yesterday’s trading, by 35p at £6.45.BSkyB announced a five year deal with NTL yesterday for the supply of Sky channels to the… Continue reading Sharewatch
