IPC Magazines, which publishes magazine titles such as Loaded and Marie Claire, has made two significant promotions within its direct marketing unit in an attempt to focus and drive direct marketing activity across the company.The dedicated direct marketing unit of the group looks after subscriptions, database marketing and mail order for the group’s titles. Helen… Continue reading IPC Enhances Direct Marketing Team
A US stock market collapse on Friday is currently affecting the London Stock Exchange, which saw £57 billion wiped off company values this morning. Technology shares are amongst the hardest hit.At the close of trading on Friday, losses were already occurring. Reuters dropped 39p to 971p after a downgrade from Deutsche Bank.Capital Radio saw a… Continue reading Sharewatch
Monday MediaTel’s weekly industry focus, Media Track, is featured in Campaign Media Business.The IBC UK Digital TV Conference begins today in London, with 45 speakers discussing the future for the medium. Newsline will be covering the event, which runs until Wednesday.A round-up of the latest ABC figures for national newspapers will appear on Newsline.Tuesday The… Continue reading The Week Ahead
The board of Scottish Radio Holdings is believed to be meeting this weekend to discuss the possibility of making a counter bid for Border Television. Capital Radio topped its takeover offer for the Scottish television group yesterday (see Capital Radio Wins Battle For Border), and SRH is now believed to be preparing a counter bid.A… Continue reading Scottish Radio Meet To Discuss Counter Bid For Border
Vogue has launched a supplement for older women. Real Dressing will be a 68-page insert in the May issue of the magazine and aimed at women who want a more “pragmatic approach” to fashion, health and beauty. This week saw the launch of DVD Monthly, the first title from Predator Publishing. Aimed at 18-40 year… Continue reading New Launches Brief
Attic Futura’s Sugar magazine has signed an agreement with retailers Debenhams PLC to create fashion outlets with the Sugar brand within high street stores. Sugar is aimed at the 12-17 year-old girls market and despite losses, topped the ABCs for the teen market last year with a circulation of around 430,000.Under the new agreement “Sugar… Continue reading Top Selling Teenage Magazine Teams Up With High Street Store
Capital Radio’s white knight bid for Border Television (see Capital Radio Wins Battle For Border) caused Border shares to jump 35p to £13.17½. However fears that Capital may have overpaid with its £146m offer meant that its shares fell £1.47½ to £13.22½.BSkyB was up during the day when the market decided that Vivendi of France… Continue reading Sharewatch
The latest advertising for Cartoon Network’s new series includes posters that talk to people waiting for buses. Posters advertising Angela Anaconda in bus shelters around the country have hidden movement sensors in them. Whenever someone joins the queue for a bus, these trigger one of five soundbites or a song from the series.The speaking posters… Continue reading Cartoon Network To Bring Bus Shelters To Life
The official Top 40 is to be commercially sponsored for the first time in a deal struck between the BBC and a recently launched music website, Worldpop. Sponsorship of the Radio 1 Top 40 Countdown and Top of the Pops will begin in May.A dedicated pop website, Worldpop is owned by former BBC Radio One… Continue reading BBC’s Top 40 Gets Commercial Sponsor
Capital Radio has won the bidding battle for control of Border Television. The commercial radio group, which owns 15 radio stations across England, bought the company for £146 million.Capital joined the bidding war earlier this week after Border had rejected a hostile takeover bid from Scottish Radio Holdings (see Capital Radio Prepares Border TV Bid).… Continue reading Capital Radio Wins Battle For Border
