The Broadcaster’s Audience Research Board (BARB) has awarded RSMB, Ipsos-RSL and AGB SpA Holding its four new audience measurement contracts. One of the current contractors, Taylor Nelson Sofres, has held contracts since BARB’s foundation in 1983, but will have no further involvement once this one expires.RSMB is also a current contractor, having taken on establishment… Continue reading BARB Awards New Audience Measurement Contracts
Following confirmation on Thursday that WPP was in talks with Young & Rubicam regarding a takeover (see WPP Confirms Discussions With Y&R), WPP shares rose 61p to £10.34. However, over the weekend it emerged that the discussions in New York had collapsed late on Friday night.Other companies performing well were BSkyB, which added 79p to… Continue reading Sharewatch
WPP yesterday confirmed it was in talks with US advertising company Young and Rubicam (see WPP Confirms Discussions With Y&R), however shares in the company fell during the day’s trading, ending down 48p at £9.73.With no further details of the possible Yahoo/Emap takeover emerging (see Speculation Continues Over Possible Yahoo!/EMAP Deal), the rise in Emap… Continue reading Sharewatch
As Excite launches the latest unmetered internet service into the UK market (see Excite Joins Unmetered Net Access Market), analyst Lars Godell of Forrester Research has predicted the death of flat-rate internet usage within two years. In an article for Forrester’s UK arm Fletcher Research, Godell says that while the competing offers of unmetered access… Continue reading Research Claims Subscription-free Internet Is Unsustainable
The Independent Television Commission’s (ITC) actions so far regarding falling ITV news audience figures (see ITV Must Address News Audience Decline, Says ITC) have raised concern from the Institute of Practitioners in Advertising (IPA) that the Commission is taking a “nannying” approach. The ITC has confirmed that ITV is currently preparing a proposal of measures… Continue reading “Nannying” ITC Awaits ITV Proposal To Raise News Audiences
David Campbell has resigned from his position as chief executive of Ginger Media Group. Following Scottish Media Group’s £225m takeover of Ginger in January (see Ginger Acquisition Strengthens SMG’s Presence), Campbell was given responsibility for the day to day running of the combined operation and was expected to play a large part in its future.A… Continue reading Ginger Chief Executive Quits
The relaunched women’s title Nova will hit the newsstands on 4 May this year, accompanied by a £2.5m marketing campaign. IPC announced it was reviving the popular title from the 60s and 70s last year (see IPC To Resurrect ’60s Style Bible Nova), with Debbie Bee as editor. Bee has just announced her editorial team… Continue reading Nova Set For 4 May Relaunch
GWR Group has signed up Proctor & Gamble as the first client to the The Club – a new promotional environment which runs across The Mix sales brand and takes in all of GWR’s 18 FM stations. P&G is to promote its Always Multipack product from 29 April to 6 May on The Club’s networked… Continue reading GWR Sells First Network Ad Package
Search engine and portal group Excite UK has this morning become the latest company to offer unmetered, subscription-free internet access. The service, at www.thefreeinternet.net, has been set up in conjunction with the Free Internet Group and follows a flurry of similar launches from the likes of AltaVista (see AltaVista To Offer Unmetered Net Access) and… Continue reading Excite Joins Unmetered Net Access Market
Artsworld Channels Limited has confirmed that it will launch a digital TV channel and website dedicated to arts coverage this year. The company, founded by chairman Sir Jeremy Isaacs and a group of partners, has gained investment from companies including BSkyB and Guardian Media Group, both of which hold 20% stakes. Isaacs says that the… Continue reading Dedicated Arts Channel To Launch On Sky Digital
