‘Lifestage’ could prove a more valuable tool than age for targeting marketing activities, according to a report by Newspaper Society Marketing. The report points to the fact that age is no longer a reliable indicator of lifestyle and attitude, suggesting that segmenting the population according to ‘lifestages’ such as “Left parent’s home and live alone… Continue reading Age Could Give Way To ‘Lifestage’ In Target Marketing
WPP posted strong first quarter results yesterday (see WPP Reports Strong First Quarter Revenues), which led to a jump in share price of 66p to £10.21.BSkyB had the largest drop in share price of the media companies yesterday, ending down 74p at £15.64. Capital Radio fared better, rising 85p to £14.40, while Cable and Wireless… Continue reading Sharewatch
Search engine and portal group Excite UK has this morning become the latest company to offer unmetered, subscription-free internet access. The service, at www.thefreeinternet.net, has been set up in conjunction with the Free Internet Group and follows a flurry of similar launches from the likes of AltaVista (see AltaVista To Offer Unmetered Net Access) and… Continue reading Excite Joins Unmetered Net Access Market
Artsworld Channels Limited has confirmed that it will launch a digital TV channel and website dedicated to arts coverage this year. The company, founded by chairman Sir Jeremy Isaacs and a group of partners, has gained investment from companies including BSkyB and Guardian Media Group, both of which hold 20% stakes. Isaacs says that the… Continue reading Dedicated Arts Channel To Launch On Sky Digital
British advertising giant WPP Group has formally announced that it has held discussions with US rival Young & Rubicam which could lead to an agreement between the two companies (see WPP Reports Strong First Quarter Revenues).A merger deal would create the world’s biggest advertising agency which would have some of the world’s leading brands including… Continue reading WPP Confirms Discussions With Y&R
Revenue Total terrestrial television revenue (including GMTV) rose by 9.9% year on year, according to agency estimates. Of this, ITV’s revenue rose 9.3%, Channel 4’s grew by 10.8% and Channel 5 saw revenue rise by 15.5%. Revenue at breakfast franchise GMTV grew 3.2% and total satellite was up 14.1% year on year.Amongst the ITV franchise,… Continue reading TV Market Round-Up – March 2000
Global advertising and communications group WPP has this morning posted a 20% growth in its first quarter revenues. Revenues in the UK grew by 17%, as against a 23% growth in Continental Europe. Across WPP’s network of companies, new business billings totalled £532 million.WPP is understood to have made a new merger offer for the… Continue reading WPP Reports Strong First Quarter Revenues
Daily Telegraph owner Hollinger International is ready to consider affiliation arrangements with internet companies, according to restructuring plans announced yesterday. Hollinger’s UK assets include the Daily Telegraph, Sunday Telegraph and Spectator. The group also recently teamed up with Boots for the launch of women’s website handbag.com (see Telegraph And Boots Target Women With New Internet… Continue reading Telegraph Group May Seek Internet Company Merger
IPC Music and Sport has moved to appoint Mike Soutar as managing director, after the news broke last week that Andy McDuff was quitting the post (see Appointments Brief). IPC chief executive Sly Bailey spoke of her confidence that Soutar will take the Music and Sport brands “to a new level”. Recent circulation difficulties and… Continue reading Mike Soutar Takes Over At IPC Music and Sport
The Express is to re-establish itself as the Daily Express when the paper undergoes at centenary celebration revamp this Saturday. This weekend’s edition will herald in a redesigned paper that Express Newspapers is hoping will offer a ‘cleaner and more modern look.’ The first issue of the new-look Daily Express will feature an insert of… Continue reading Express To Regain Old Name In Centenary Revamp
