Emap Radio reveals a new look Kiss FM this week with a £1.5 million campaign. The London dance station will be known as Kiss 100, and the name change will be accompanied by a major advertising campaign including television and outdoor.The advertising campaign, dubbed Live Sexy and aimed at 15-24 year old Londoners, is being… Continue reading Emap Radio Gives Kiss A New Look
ONdigital, the digital terrestrial television broadcaster, announced this morning that it has more than doubled the amount of subscribers to its service since March this year. The broadcaster currently has a total of 247,000 subscribers, all of which have signed on since the launch of the service in November last year (see Newsline); 137,000 of… Continue reading ONdigital Doubles Its Subscribers
The Radio Authority has this week imposed its highest fine ever on a licensee. The watchdog is fining 107.5 CAT FM £20,000 for “serious irregularities” in the running of its competitions. The RA received complaints that prizes for competitions which the station was running did not exist and that the prize winners’ names were fictitious;… Continue reading Radio Authority Imposes ‘Out Of Proportion’ Fine On Cat FM
Emap Elan is preparing to launch a new multi-media travel brand called Escape Routes. The brand, to be aimed primarily at women, will take the form of a magazine, a website and a phone booking service and is due to roll out in September with a first year marketing budget of £1 million.Sharon Ring, previously… Continue reading Emap Creates Multi-Media Travel Brand
Granada and Carlton both enjoyed healthy rises in their share prices by the close of trading yesterday, due to expectations of high subscriber levels to the groups’ 50:50 owned digital TV venture, ONdigital.This morning, the digital broadcaster has announced that it has signed up 247,000 subscribers since its launch in November last year, increasing from… Continue reading Sharewatch
Portal website operator, Yahoo! UK & Ireland, has teamed up with satellite broadcaster BSkyB to create a UK marketing alliance that will span all of Sky’s TV operations and Yahoo’s web pages.The deal will see the companies using each other’s media to promote their services. Iliane van Ees, marketing manager at Yahoo! UK and Ireland,… Continue reading BSkyB And Yahoo! Form UK Marketing Alliance
Media group EMAP has this morning announced the acquisition of Groupe Taitbout, the French publisher of Pleine Vie. The deal is the latest move in EMAP’s international expansion, following the acquisition of US groups Petersen in December 1998 (see EMAP Makes £720m US Move) and General Media’s automotive group in January (see EMAP Augments US… Continue reading EMAP Acquires French Publisher
The Advertising Standards Authority has upheld a complaint from ONdigital about a national press advert by BSkyB. In the ad, Sky claimed that it was the only broadcaster whose digital signal covers the whole of the UK. ONdigital pointed out that reception and coverage were not the same thing and that therefore the ad was… Continue reading ‘Coverage and Reception Are Not The Same Thing’ ASA Tells BSkyB
Online sales specialist, Real Media, has been appointed by News International to handle the sales for all of the Times Internet websites. Under the deal, Real Media will represent, on an exclusive basis, times-money.co.uk, the-times.co.uk, sunday-times.co.uk and times-sport.co.uk.Real Media brings to Times Internet Open AdStream, an ad management and targeting system. Open AdStream handles all… Continue reading News International Signs Real Media For Internet Ad Sales
Ten long months after being on the wrong end of a thrilling climax to leave them trailing the MRG by two matches to one, Richard Poustie’s BMRB XI finally had the opportunity to gain revenge yesterday evening. And they were given an early boost with the news that the two Nicks, Wiggin & Hiddleston, who… Continue reading Cricket: Result Sets Up Vital September Clash
