A discussion of whether the ‘global kid’ exists was the subject of the first speaker at the MRG meeting at Leo Burnett on 11 May. Denise Gardiner, head of research at the advertising agency, gave attendees a sneak preview of the speech she plans to give at this year’s Kid Power Conference in Barcelona, and… Continue reading MRG Meeting – Understanding And Researching Kids
Express Newspapers’ managing director Nicholas Rudd-Jones is to transfer to Express’s parent company United News & Media to head up its online business development. He will initially be working on LineOne.co.uk, which is part owned by United News & Media (see Newsline).Andy Jonesco is to move up to take the place of Rudd-Jones. Jonesco is… Continue reading Express Newspapers MD Transfers To United News & Media
The Commission for Racial Equality has caused controversy once again with one of its advertising campaigns, according to the Advertising Standards Authority (ASA). The latest poster from the CRE pictured the face of a black man next to the headline: “Scared? You should be. He’s a dentist.”Complainants were concerned that the poster was offensive as… Continue reading ASA Warns Commission For Racial Equality Over Ads
Global network and telecommunications group, Cable & Wireless, has this morning said that difficult economic conditions in Hong Kong are expected to reduce underlying earnings significantly in the current year. The profit warning comes as C&W report a pre-tax profit fall of 17% to £1.8 billion for the year ended 31 March 1999. Profits have… Continue reading Cable & Wireless Profits Warning Comes As Microsoft Eyes CWC Stake
ITV took a 31.9% share of total viewing for the twelve months ended March 1999, according to figures just released by the Independent Television Commission (ITC). This compares to a 29.0% share for BBC1. Channel 4 attained a share of 9.9% and Channel 5 took 4.6% of viewing. BBC2 performed more strongly than C4, with… Continue reading ITV Wins Majority Viewing Share For Year Ended March
The Independent Television Commission (ITC) has appointed Stephen Locke as its new director of advertising and sponsorship. He joins from Andersen Consulting and replaces Frank Willis who left the watchdog last November due to ill health (see ITC’s Director Of Advertising Retires). UK cable company, NTL, has made its first venture in continental Europe through… Continue reading Newsline Brief
Advertisements from three of the digital television broadcasters – BSkyB, ONdigital and Cable & Wireless Communications – came under fire from the Advertising Standards Authority in its latest report for March 1999.An advert placed on the internet by BSkyB for its digital satellite television service was criticised for including the channels Sky News and QVC… Continue reading Digital TV Ads Provoke Complaints
Switch Digital, the digital radio consortium comprising Talk Radio, Virgin Radio and Clear Channel, has announced the details of its broadcasting plans for the the London digital radio multiplex (see Newsline).The digital service will broadcast across 12 channels, and will include Chart Hits, non-stop top 40 chart hits; Soft Adult Contemporary, a “Love” themed station… Continue reading Digital Radio Consortia Announce London Licence Details
Reports this morning indicate that Microsoft is interested in buying a stake in Cable & Wireless’ UK subsidiary, Cable & Wireless Communications (CWC). CWC saw a 6p rise in its shares to 628p yesterday. Bill Gates’ software giant is reported to be seeking a 30% stake in CWC in the hope of securing a grip… Continue reading Sharewatch
Cable & Wireless enjoyed a rise in its share price yesterday, growing by 25p to 857˝p, following reports that bids for its One2One mobile phone operation (jointly owned by MediaOne) had reached around £10 billion. A short list of of bidding parties is expected to be released soon, and Mannesmann of Germany and French Telecom… Continue reading Sharewatch
