ITV has secured sponsorship deals for two new series in deals worth over £1 million.Colgate has moved into broadcast sponsorship for the first time with the Colgate Sensation Deepclean endorsement of new prime-time Friday night series, Desperately Seeking Stardom. The programme follows the fortunes of young British stars-to-be on the Hollywood talent trail; the eight… Continue reading ITV Secures New Series Sponsorships
BSkyB shares fell back yesterday by 29˝p to close at 550p. Earlier in the week, the satellite broadcaster announced that it is losing its chief executive, Mark Booth (see Mark Booth Leaves BSkyB For New Media Company).Capital Radio has been going from strength to strength over the last few weeks, mainly on the back of… Continue reading Sharewatch
Transport advertising group, TDI, has launched its new website at www.tdimedia.com. The concept for the new site was designed in-house at TDI and developed for the web by MediaTel Interactive.TDI, which sells advertising across buses and the London Underground, has its own audience measurement systems: National BUSADS for bus advertising and TRAC, for Underground campaigns.… Continue reading TDI Launches MediaTel-Developed Website
UK internet portal, Excite.co.uk, is extending its TV branding campaign to include radio, print, outdoor and online all built around the TV strapline, “If they can, why can’t you?”The radio promo began on Virgin Radio’s drive-time show last weekend and offers listeners the chance to live like an astronaut, footballer, supermodel or racing driver for… Continue reading Excite Rolls Out Cross-Media Ad Campaign
United News & Media is off to a bright start in 1999. According to its AGM statement, the group’s television revenue rose by over 12% in the first quarter of 1999. UNM operates the Anglia, Meridian and HTV ITV franchises, which combined account for 24% of the ITV Network.The group’s statement commented: “Although we do… Continue reading United News & Media Reports 12% Rise In TV Ad Revenue
The end of an era was marked last night as Bill Meredith, director of BARB for the last eight years, was honoured at a retirement party. Held at the Institute of Directors, the event was attended by a number of the current and former leading figures from the TV and research industries – and your… Continue reading Meredith Retires As Director Of BARB
Scottish Radio Holdings today announced that it has acquired Bristol-based outdoor advertiser, Parkin Advertising, for £8.9 million. This is the second outdoor acquisition for Scottish Radio in the last month, after it bought Trainer Outdoor Advertising for £27.5 million in March (see Scottish Radio Moves Into Outdoor With £27.5m Trainer Acquisition).Richard Findlay, SRH chief executive… Continue reading Scottish Radio Acquires Outdoor Contractor For £9m
Digital terrestrial television (DTT) broadcaster, ONdigital, has appointed its first sales and marketing director to drive up subscriptions in the face of competition from Sky Digital.The post has been given to Guy Laurence, currently Planet Hollywood’s executive vice-president of marketing for Europe; he joins ONdigital next month. Laurence will be responsible for brand development, advertising… Continue reading ONdigital Appoints First Sales And Marketing Director
A positive first quarter trading statement from global advertising and communications group, WPP, caused shares to rise 6˝p to 566˝p yesterday (see WPP First Quarter Revenues Show 10% Rise).BSkyB strengthened following the news that it was losing its second chief executive in two years. Mark Booth is leaving the satellite broadcaster to set up an… Continue reading Sharewatch
In a quarterly trading update released today, the global media group WPP reported a 10% rise in first quarter revenues (in constant currencies). In the UK, revenues were up by almost 12%. The company owns the Ogilvy & Mather and J. Walter Thompson advertising agencies, as well as media planning and buying agency MindShare.Public relations… Continue reading WPP First Quarter Revenues Show 10% Rise
