National newspaper readership figures for December 1998 paint a rather dismal picture of this particular market sector, much like last month. The total readership of all national newspapers fell year on year by 6.3%.The Daily Mail and The Mirror are again the only titles to increase their readership year on year. The Independent On Sunday… Continue reading National Newspaper NRS – December 1998
National newspaper readership figures for December 1998 paint a rather dismal picture for the industry, much like last month. The total readership of all national newspapers fell year on year by 6.3% to a total of 66.4 million.The Daily Mail and The Mirror are again the only titles to increase their readership year on year.… Continue reading National Newspaper NRS – December 1998
Cabal Communications has released a publisher’s statement following the recent launch of its two consumer titles, front and Real Homes Magazine. front was launched in October last year, aimed at 18-24 year old males, and a spokesperson said of the title: “front is more than just a lifestyle magazine, it’s an attitude that every young… Continue reading Cabal’s Front Sees The Highest Ever Launch Figures In Market Sector
http://www.irish-times.com/Of all the UK & Irish newspapers now publishing on the web, the Irish Times must surely be recognised as having delivered one of the most comprehensive, balanced and, according to recent audit figures (see Irish Times Website Scores Over 6 Million Impressions) popular services to date.Irish-Times.com covers a number of recognisable editorial areas: latest… Continue reading Website Of The Week – Irish Times
Newsquest, understood to be readying for a bid for Portsmouth & Sunderland Newspapers (see Portsmouth & Sunderland Newspapers Receives Further Interest), closed yesterday up 8˝p at 305p. P&S shares remained unchanged at £17.Johnston Press, which had its £16 per share offer for P&S rejected by the board closed unchanged at 233p. It is understood that… Continue reading ShareWatch
The recently launched Guardian Unlimited network of websites announced some appointments today. Geoff Inns is appointed new media business development manager and joins The Guardian from Express Newspapers.Steve Hearsum takes on the position of e-commerce manager. He has been at The Guardian since 1995 and adds his new role to his responsilbilites as interactive development… Continue reading Guardian Unlimited Appointments
The supermarket chain Tesco is launching subscription free internet access for its 10 million Clubcard households across the UK. Tesco has been retailing groceries through the internet since November 1995 from its website at www.tesco.net and was the first retailer to provide internet access.Marketing director of Tesco, Tim Mason commented: “This is an exciting new… Continue reading Tesco Introduces Free Internet Access
Tuesday NRS data for December 1998 is released. A round-up of the national newspaper readership figures will be available on Newsline.Emap launches its weekly entertainment title Heat, formerly known as the very secretive Project J. A first issue review is available on Newsline by clicking here.Wednesday The second consumer magazine launch of the week takes… Continue reading The Week Ahead
The much-predicted economic slowdown appears to be taking a stronger hold according to the latest Marketing Trends Survey published by the Chartered Institute of Marketing (CIM). The survey reports that 55% of marketers do not expect to reach ‘very challenging’ or ‘unrealistic’ targets. This is the highest ever proportion of managers to hold this level… Continue reading Over Half Of Marketers Expect To Miss Sales Targets
Mirror Group, itself currently at the centre of takeover discussions (see Bidding War Expected To Surround Mirror Group), has today announced the acquisition of Glasgow-based magazine publisher, First Press.First Press publishes a number of sports-related titles including the weekly Rangers News. Following the deal, which was negotiated by the Scottish Daily Record and Sunday Mail… Continue reading Mirror Group Acquires Scottish Magazine Publisher
