IPC Magazines is cranking up its marketing drive for the women’s weeklies titles (see IPC Launches £9m Women’s Weeklies Drive), with TV campaigns for Now, Woman and Woman’s Weekly all starting next month. The titles join the campaign for Chat, which launched at the beginning of the year.The £1 million push for Woman, which follows… Continue reading IPC Extends Women’s Weeklies Promo Campaigns
Almost two thirds of UK adults now claim to know a little bit about digital television, according to the latest report by CIASensor for December 1998. However, there still appears to be confusion over what it actually is, with familiarity being highest amongst young males and cable/satellite viewers.The CIA survey involved in-depth interviews with families… Continue reading ‘Digital TV Popular With Early Customers’ Says CIA
The board of the Mirror Group has rejected the the takeover offer from Regional Independent Media as it stands at £913 million, or 200p per share (see Mirror Faces Possible Bidding War). Amid reports of boardroom dissension, the company has decided to seek a better price from RIM and is open to discussions on this… Continue reading Mirror Group Rejects £913m RIM Bid
Publisher of Emap Metro’s film titles Empire and Neon, Andy Semple, has moved to Dennis Publishing. He replaces Mark Williamson, who left Dennis seven months ago, as publisher on Maxim. Cabal Communications has delayed the launch of its new title Crime Weekly. The new magazine was due to be launched on 29 January, but is… Continue reading Newsline Brief
UK and Ireland internet advertising revenue for the first six months of 1998 rose by more than 200 percent. This is just one of the findings of a new report by the Internet Advertising Bureau (IAB). The report was complied from data collected directly from companies selling advertising on the internet.Total internet advertising year for… Continue reading Internet Advertising Revenues Increase By 200 Percent
In a week that has seen ITV’s Who Wants To Be A Millionaire? dominate the week’s viewing, the area in the schedules that has benefited most is the weekend peaktime. ITV had one of its most successful Saturday nights in months and also improved its already strong Sunday night line up.BBC1 suffered badly against the… Continue reading TV Viewing Summary W/E 10/01/99
Transport advertising company, TDI, has made its first expansion into the European outdoor market with the acquisition of Dutch street furniture company, Alrecon, for an undisclosed sum. The company was sold by Dutch national rail company, NS Groep N.V. which is divesting of its non-core businesses.TDI, which sells advertising across national buses and the London… Continue reading TDI Expands Into Europe With Dutch Acquisition
Nationwide Building Society is set to increase its links with football by announcing a major new sponsorship programme. The building society today revealed details of deals with the England team, the Football League and the Football Conference.The building society is to be the main sponsor of the England team for the next four seasons, and… Continue reading Nationwide To Sponsor England
Mobile phone company One2One’s ad campaign attracted the most national press coverage, according to a survey carried out by Propeller Marketing Communications.The quarterly ‘Ads That Make News’ survey found that the One2One campaign attracted even more attention than the controversial ad ran by the Committee For Racial Equality last year (see Newsline).One2One’s campaign saw current… Continue reading One2One Draws Attention To Itself
The Radio Authority announced today that it is to replace its Promises Of Performance with Formats as a means of regulating commercial radio output. The replacement is set to begin in February, on a region to region basis, starting with the London commercial radio stations.The Formats are expected to set out more clearly and concisely… Continue reading Radio Authority Replaces Its Promises Of Performance With Formats
