Mirror Group-owned cable TV channel, Live TV, has launched a website at www.livetv.co.uk. Associated Newspapers has given the £1.5 million advertising campaign for its new London Metro newspaper to Mustoe Merriman Herring Levy. Virgin Net showed just over 10 million page impressions in its latest ABC//electronic audit for 1-30 November. The UK site was launched… Continue reading Newsline Brief
http://www.guardianunlimited.co.ukThe Guardian Unlimited network of websites was launched at the beginning of 1999 – 11 January – in a flurry of press publicity and promotional garb.On the whole, I was unashamedly impressed by the whole of the Guardian online network. Although this might have been slightly swayed by the fact that The Guardian is my… Continue reading Website Of The Week – Guardian Unlimited
EMAP Active, the consumer magazine publishing division created in July last year (see Emap Groups Leisure Titles Under Emap Active), has appointed Bartle Bogle Hegarty (BBH) as its first advertising agency. The £3 million account will be handled by the through-the-line arm, BBH Unlimited.Emap Active currently publishes 54 consumer titles with a combined circulation of… Continue reading EMAP Active Appoints BBH As Its First Agency
Nationwide Building Society is set to increase its links with football by announcing a major new sponsorship programme. The building society today revealed details of deals with the England team, the Football League and the Football Conference.The building society is to be the main sponsor of the England team for the next four seasons, and… Continue reading Nationwide To Sponsor England
The latest IPA Trends In Television Report, for the fourth quarter of 1998, shows that the commercial television sector drew in 59.3% of audience share, increasing its share of viewing against the BBC channels.The report also shows a gradual increase in the amount of television being watched, with viewing up to an average of 3.61… Continue reading Commercial TV Channels Increase Share, According To IPA Report
Stuff, the magazine which was closed by its current publishers Dennis at the beginning of the month, has been rescued by Haymarket Magazines which intends to continue with production of the February edition where Dennis left off.Dennis decided to close the magazine after circulation did not grow at the rate that was anticipated (see Men’s… Continue reading Haymarket Saves Stuff From Closure
Adding to the company-wide redundancies announced last week (see 200 Jobs To Go In IPC Restructure), IPC Magazines has just announced the closure of its monthly women’s title, Options. Despite a makeover last year (see IPC Gives Options A Makeover), the magazine for 20-30 year old ABC1 women has failed to reverse a long-term decline… Continue reading IPC Closes Options After Long-Term Sales Decline
Adscene, the regional newspaper publisher of titles such as The Faversham Times and The Dover Express, has released its interim results for the half year to 28 November 1998.The group reported a group turnover of £26.2 million (1997: £26.87 million) and pre-tax profit stood at £2.4 million (1997: £2.9 million). Earnings per share on continuing… Continue reading Adscene Reports Turnover Of £26.2 Million
John Billett, The Billett ConsultancyJohn Billett’s report on his consultancy’s recent study on advertising effectiveness threw up some intriguing ideas and suggestions at the MRG meeting on Monday 18 January 1999. The main thrusts of his report were first that the BARB definition of ‘viewer’ as ‘present in the room with the set switched on’… Continue reading MRG Evening Meeting – Commercial Break Ecology And Environment
@Home, provider of high speed internet access, announced this week that it is to buy Excite, the loss-making internet search company, in a $6.7 billion deal. The deal is the biggest merger yet in the internet sector, and follows the acquisition of Netscape by AOL last year (see Newsline).BT owns a 50% stake in Excite… Continue reading @Home Acquires Excite In Largest Internet Merger Yet
