Publisher of Marketing Week, Centaur, is to launch a new title devoted to the electronic media.The magazine, called Evolve, will be be aimed purely at the marketing community and, according to publisher of Marketing Week Annie Swift, “will aim to guide marketeers in current and future electronic media marketing opportunities, and what these new technologies… Continue reading Centaur To Launch New Media Marketing Title
After last week’s rather sycophantic summary of ITV’s peaktime weekend schedule, I thought I would try and line up a cushy job with News International by raving about BSkyB.Sky’s decision to nab the rights to broadcast American imports Friends and ER before Channel 4 has had mixed results. Friends is by far the more popular… Continue reading TV Viewing Summary W/E 17/01/99
The Audit Bureau of Circulations (ABC) this afternoon announced its improved format and new data for its six-monthly concurrent figures for consumer magazines.There is to be a new distinction in the data between ‘actively purchased’ and ‘non-actively purchased’ titles. Actively purchased refers to copies where the recipient has made a conscious buying decision, retail sales… Continue reading ABC Announces Changes to Its Data Format
The Broadcasting Standards Commission (BSC) has denounced the late night erotic dramas shown on Channel 5 as eroding the standards of UK television. In statement issued by the Commission today, C5’s Compromising Situations and Hotline series were described as a step change in the use of sex on British television.The BSC is concerned that the… Continue reading Channel 5 Erotic Dramas Criticised By BSC
The Channel Four board has had two new members appointed to it by the ITC, Barry Cox and Robin Miller. Barry Cox is a former director of the ITV Association, and Robin Miller is chairman of Emap. The Radio Times is to sponsor the BAFTA Television Awards for the next 3 years. This year’s awards… Continue reading Newsline Brief
IPC Magazines has created a separate merchandise licensing division in order to develop a brand extension licensing programme for its key titles.Intellectual property director, Rebecca Miskin, commented: “As a licensor, IPC Magazines is in the enviable position of being able to offer licensees the opportunity to work alongside some of the industry’s most respected brands.”… Continue reading IPC Magazines Creates Merchandise Licensing Division
Redwood Publishing announced this week that it is to launch a new specialist catalogue agency called Red Cat. The agency will help high street retailers and other companies to design and produce catalogues with creative branding and customer focused editorial.Redwood is joining forces with catalogue specialist Gordon Ellis-Brown for the venture. Gordon Ellis Brown has… Continue reading Redwood In Joint Venture To Create Red Cat Catalogue Agency
The commercial radio group GWR announced this morning that it has offered £25.6 million for the entire share capital of Orchard Media. Orchard owns and operates the four independent radio licences of Orchard FM, Lantern FM, Westward Radio and Gemini FM. According to reports, the Orchard Board of Directors believed the offer to be in… Continue reading GWR Offers £25.6 Million For Orchard Group
We are opening up the opportunity for media companies to advertise jobs on MediaTel. The Economist is first to take this up – seeking a marketing media executive. MediaTel is also seeking media developers and web designers.For potential advertisers, the fee is £100 for 3 weeks – promoted from the MediaTel Anna Feletti at MediaTel… Continue reading MediaTel Recruitment
