Research published by Admap in association with CIAMedialab this month showed a strong year on year growth in both men’s and women’s magazine advertising.The adspend on women’s magazines, which is a much larger advertising market than men’s, rose by 13.2% from August 1998. Total adspend was over £200 million in the year to August, and… Continue reading Women’s Advertising Spend Towers Over Men’s
IPC Magazines has announced the appointment of Karen Styliandes as deputy editor on its title Ideal Home, which is to celebrate its 80th year of publication in 1999. Styliandes was previously associate editor of Prima’s Your Home.Kara O’Reilly has been appointed associated editor of Ideal Home. She has previously worked on the Express magazine and… Continue reading IPC Makes Some Changes At Home
The Newspaper Society has launched a series of case studies to demonstrate the effectiveness of using the regional press in national advertising and marketing campaigns.The first four reports cover Telewest Communications, Barclays, Ikea and Woburn Safari Park and how regional press helped improves the groups’ profiles, status and business.Chris Fry, head of marketing communications at… Continue reading Newspaper Society Claims More National Advertisers Should Go Local
It is understood that Talk Radio is about to undergo a review of its advertising account, currently held by Walsh Trott Chick Smith, but which comes up for review at the end of the year. A spokesperson for Talk Radio could not disclose any details of the review, but said that the management is in… Continue reading Talk Radio To Review Ad Account
Talk Radio’s former managing director, Paul Robinson, who was fired from the position following the takeover of Talk by Kelvin MacKenzie’s TalkCo, has been named vice-president and managing director of Disney UK. The management consultancy group Anderson Consulting is to sponsor ITV’s South Bank Show, marking the first time a management consultancy had sponsored a… Continue reading Newsline Brief
News Communications & Media, formerly Southern Newspapers (see Southern Gets New Name For New Era), is to axe up to 160 jobs as part of a major review of the business.The publisher of the Southern Daily Echo said it was moving production out of its plant in Dursley, Gloucestershire within the next year. It said… Continue reading NewsCom To Cut Jobs In Business Review
It is not a particularly good time for the nationals in terms of readership or sales as both are falling for most titles, either year on year or month on month. Readership figures, released by the NRS this week, report a continued drop for the majority of national newspapers in the last six months.The Guardian,… Continue reading National Newspaper NRS – October 1998
Express Newspapers, publisher of The Express, the Express On Sunday and the Daily Star, has split with its ad agency Leo Burnett after a working relationship of 16 years.The split comes after the relaunch of The Express, which was in need of a boost after its flagging circulation was overtaken by the success of The… Continue reading Express Splits With Leo Burnett
The Glasgow based Trainer Outdoor Advertising is forming a joint venture with JCDecaux, the French outdoor ad group. The new company, Trainer Decaux Scotland, will tender for local street furniture and six-sheet contracts in Scotland.Trainer’s managing director Chris Trainer explained the venture: “JCDecaux can meet Scotland’s need for street furniture designs of the highest quality.… Continue reading Outdoor Advertisers Launch Joint Scottish Venture
