Both EMAP and Carlton have joined the tests for the new audience measurement system being conducted by the UK arm of Arbitron, Continental Research (see Arbitron Test Run New Audience Measurement Device). Classic FM, Talk Radio, BBC GMR, Channel 4 and the BBC are also amongst the broadcasters involved in the field tests.The system uses… Continue reading EMAP And Carlton Join New Audience Measurement Tests
ITV has teamed up once again with Britannia Music in a sponsorship deal for its Record Of The Year 1998 programmes. Britannia has sponsored ITV’s broadcast of the Brit Awards for the last five years, and the event itself for the last ten years.Record Of The Year will air on Saturday 12 December with a… Continue reading Britannia To Sponsor ITV Music Awards Show
Amra, the regional sales house, has boosted its sales team by nine as it prepares to take on another 60 Trinity titles; Trinity recently acquired Amra (see Newsline).The new sales executives will work on display, including classified, and recruitment.Amra: 0171 820 1000
A management re-shuffle at Associated Newspapers is to take effect from 1 January 1999.Kevin Beatty will move from being managing director of The Mail On Sunday to MD of The Evening Standard. Mike Ironside will become MD of The Mail On Sunday and Simon Barnes will be promoted to MD of Associated Newspapers new Group… Continue reading Management Re-Shuffle At Associated Newspapers
News International’s (NI) Times and Sunday Times online publications are being expanded following recent increases in traffic to the websites. NI’s Internet Publishing division is injecting money to the sites in order to increase bandwidth and server capacity. This should mean faster access speeds and more services for the websites’ readers.In its latest audit from… Continue reading The Times Online Invests In Faster Service
Loot, one of the UK’s top classified publications, has appointed the Mirror Group as its nation-wide distributor. The title is to grow from being a local specialist paper to a national publication.Loot has 23 editions which cover London, the home counties, Manchester, Liverpool and the East Midlands.Wally Cowley, circulation sales director of Mirror Group, said:… Continue reading Loot To Go National
MoreTrans, the transit advertising division of More Group, has won the five-year contract for all interior and exterior advertising at Birmingham International Airport (BIA).The deal is estimated to be worth over £7 million for the five years and will take effect from February next year. The airport currently holds around 95 advertising sites, but it… Continue reading More Group Wins Airport Advertising Contract
Another programme produced by Carlton Television has been found by the Independent Television Commission (ITC) to be in breach of the Programme Code. Omagh: Thursday Night Special was broadcast on ITV just five days after the devastating bomb in the Northern Ireland town.This prompted a number of complaints to both the ITC and the programme’s… Continue reading Second Carlton Programme Breaches ITC Code
Contrary to most current economic forecasts, Zenith Media has predicted that worldwide advertising expenditure growth is to accelerate over the next three years. There is no recession in prospect, the media analysis company says.The global adspend growth of 3.8% for 1998 is the bottom of the market, according to the Zenith report. Growth is predicted… Continue reading Global Advertising Spend To Grow, Predicts Zenith
A series of Government advertisements aimed at encouraging businesses to prepare for the impact of the Euro received several complaints from viewers. The complaints fell into two categories; the first was that people objected to the bullying nature of the boss featured in the advert, and the other was that the advert was nothing more… Continue reading Government Euro Ad Under Fire
