Border TV has released its interim results, showing a growth in its TV sales and radio. The group made a total turnover of £9.46 million, a rise of 22% from last year.Earnings per share adjusted for operational set up costs are at 8.8p for 1998 and regional advertising sales grew by 18% but the group… Continue reading Border TV Reports Turnover Of £9.46 Million
The Billett Consultancy, has released its 1999 forecasts for TV trading in its report ‘An Advertiser’s Guide To The Broadcast Negotiation Battlefield’, using its Time Tracker monitor. It predicts the following: That the growth rate of TV ad revenue will slow to 5%; That the BBC’s 40% audience share is destined to be breached after… Continue reading Billett Consultancy Releases TV Trading Forecasts For 1999
Last night saw the annual charity auction ran by Mediapolis at WCRS, Golden Square, London. This year’s charity, for the second year running, was the Pepper Foundation, which provides hospice care for children in their homes.This year the evening raised an impressive £46,600. The event auctions off various items donated by clients and friends of… Continue reading Mediapolis Raises £46,600 for Charity
The Commercial Radio Companies Association (CRCA) is expected to complain to the culture secretary, Chris Smith, over the way in which the Radio Authority (RA) awards its licences.This follows an edition of BBC’s Newsnight earlier in the week, in which allegations were made about misconduct in the awarding of licences by the RA. Newsnight said… Continue reading Radio Authority Comes Under Attack
Reed Elsevier, the publishing group, released an update on its recent trading yesterday, and a profits warning.Reed described trading conditions as having become ‘more difficult’ since the group’s interim results were released in August. The group is predicting lower trading results.Pre-tax profits for the year were expected to be £770 million, some 6% below last… Continue reading Reed Predicts Downturn In Profits
The dramatic episodes which brought about the death of Des Barnes have helped Coronation Street raise its viewing figures. When push came to shove – Des being the one who was shoved – over 18 and a half million people tuned in to both Monday’s and Wednesday’s episodes. The whole storyline enabled ITV’s number one… Continue reading TV Viewing Summary W/E 22/11/98
GWR’s Classic FM announced some findings of a survey called Classic Connections today, showing that over half of its audience have access to a PC. Half of these access their computers from home and two thirds of them spend an average of 7.6 hours on their computers each week.The station’s director Giles Howard said: “Classic… Continue reading Good News For GWR
IPC Magazines has announced the appointment of Karen Styliandes as deputy editor on its title Ideal Home, which is to celebrate its 80th year of publication in 1999. Styliandes was previously associate editor of Prima’s Your Home.Kara O’Reilly has been appointed associated editor of Ideal Home. She has previously worked on the Express magazine and… Continue reading IPC Makes Some Changes At Home
The Newspaper Society has launched a series of case studies to demonstrate the effectiveness of using the regional press in national advertising and marketing campaigns.The first four reports cover Telewest Communications, Barclays, Ikea and Woburn Safari Park and how regional press helped improves the groups’ profiles, status and business.Chris Fry, head of marketing communications at… Continue reading Newspaper Society Claims More National Advertisers Should Go Local
