Last night saw the annual charity auction ran by Mediapolis at WCRS, Golden Square, London. This year’s charity, for the second year running, was the Pepper Foundation, which provides hospice care for children in their homes.This year the evening raised an impressive £46,600. The event auctions off various items donated by clients and friends of… Continue reading Mediapolis Raises £46,600 for Charity
The Commercial Radio Companies Association (CRCA) is expected to complain to the culture secretary, Chris Smith, over the way in which the Radio Authority (RA) awards its licences.This follows an edition of BBC’s Newsnight earlier in the week, in which allegations were made about misconduct in the awarding of licences by the RA. Newsnight said… Continue reading Radio Authority Comes Under Attack
Reed Elsevier, the publishing group, released an update on its recent trading yesterday, and a profits warning.Reed described trading conditions as having become ‘more difficult’ since the group’s interim results were released in August. The group is predicting lower trading results.Pre-tax profits for the year were expected to be £770 million, some 6% below last… Continue reading Reed Predicts Downturn In Profits
The dramatic episodes which brought about the death of Des Barnes have helped Coronation Street raise its viewing figures. When push came to shove – Des being the one who was shoved – over 18 and a half million people tuned in to both Monday’s and Wednesday’s episodes. The whole storyline enabled ITV’s number one… Continue reading TV Viewing Summary W/E 22/11/98
GWR’s Classic FM announced some findings of a survey called Classic Connections today, showing that over half of its audience have access to a PC. Half of these access their computers from home and two thirds of them spend an average of 7.6 hours on their computers each week.The station’s director Giles Howard said: “Classic… Continue reading Good News For GWR
Research published by Admap in association with CIAMedialab this month showed a strong year on year growth in both men’s and women’s magazine advertising.The adspend on women’s magazines, which is a much larger advertising market than men’s, rose by 13.2% from August 1998. Total adspend was over £200 million in the year to August, and… Continue reading Women’s Advertising Spend Towers Over Men’s
IPC Magazines has announced the appointment of Karen Styliandes as deputy editor on its title Ideal Home, which is to celebrate its 80th year of publication in 1999. Styliandes was previously associate editor of Prima’s Your Home.Kara O’Reilly has been appointed associated editor of Ideal Home. She has previously worked on the Express magazine and… Continue reading IPC Makes Some Changes At Home
The Newspaper Society has launched a series of case studies to demonstrate the effectiveness of using the regional press in national advertising and marketing campaigns.The first four reports cover Telewest Communications, Barclays, Ikea and Woburn Safari Park and how regional press helped improves the groups’ profiles, status and business.Chris Fry, head of marketing communications at… Continue reading Newspaper Society Claims More National Advertisers Should Go Local
It is understood that Talk Radio is about to undergo a review of its advertising account, currently held by Walsh Trott Chick Smith, but which comes up for review at the end of the year. A spokesperson for Talk Radio could not disclose any details of the review, but said that the management is in… Continue reading Talk Radio To Review Ad Account
