Although the internet is possibly the most hyped and fastest growing media of the moment, it still has to turn to the media of old to make itself known. Figures released by CIAMedialab last week reveal that the national dailies are the most popular advertising medium for Internet Service Providers (ISPs).Business magazines accounted for 26%… Continue reading Old Media Promotes New Media
ITV is to launch its new digital television channel ITV2 this evening at 7pm from its London Studios on the bank of the River Thames (see Newsline).Pop star Billie and footballer-turned-film star Vinnie Jones will be pushing the plunger to mark the beginning of the channel’s transmission which will broadcast free-to-air throughout England and Wales.Special… Continue reading ITV2 Ready For Take-Off
The online music site www.dotmusic.co.uk is to relaunch on 10 December with a series of new editorial channels and interactive features to focus on the consumer market.New items will include a daily news service and a singles chart countdown every Sunday.“The progress of dotmusic has been incredible,” says dotmusic commercial manager Chris Sice. “We launched… Continue reading Dotmusic Website To Relaunch
Leo Burnett is investing in interactive consultancy company Hard Reality. The investment will help Hard Reality to continue the development of its virtual business structure called the Reality Network MUTV has announced that it is to appoint Peter Brookes to the position of Managing Director. Mr Brookes, who joins the company from Birmingham Live, has… Continue reading Newsline Brief
A Carlton television documentary, The Connection, broadcast in October 1996, has been found to be fake after an inquiry into the programme. The Guardian was the first body to make allegations of forgery concerning the documentary, and these were proved right by the enquiry carried out by Carlton executives. The Panel ruled that “the programme… Continue reading Carlton Documentary Found To Be Fake
According to the Newspaper Society, the regional press have joined forces in an effort to claim a bigger share of the national advertising market. The £3 million a year marketing campaign has been proposed for launch in 1999, with a high profile campaign.Recently, the Newspaper Society stressed the importance of using the regional press in… Continue reading Regional Press Unite To Gain In National Advertising Market
Mary Frances has today been made the new editor of IPC title Woman’s Realm. The appointment follows the magazine redesign that took place earlier this year, which saw the title focusing more on the 40-plus age group.Ms Frances has previously worked on Woman’s Own as deputy editor and on Woman, where she was features editor.IPC:… Continue reading IPC Announces New Editor For Woman’s Realm
Monday ITV’s digital television channel ITV2 goes on air today on ONdigital’s service. The channel will also be carried by Cable & Wireless’s digital service due for launch in spring next year (see Newsline).Wednesday Channel 4 announces its newly revamped news as part of its new winter look (see Newsline). Details will be available on… Continue reading The Week Ahead
The Commercial Radio Companies Association (CRCA) is expected to complain to the culture secretary, Chris Smith, over the way in which the Radio Authority (RA) awards its licences.This follows an edition of BBC’s Newsnight earlier in the week, in which allegations were made about misconduct in the awarding of licences by the RA. Newsnight said… Continue reading Radio Authority Comes Under Attack
Reed Elsevier, the publishing group, released an update on its recent trading yesterday, and a profits warning.Reed described trading conditions as having become ‘more difficult’ since the group’s interim results were released in August. The group is predicting lower trading results.Pre-tax profits for the year were expected to be £770 million, some 6% below last… Continue reading Reed Predicts Downturn In Profits
