ITV today confirmed that it has boosted its programming budget to above the rate of inflation. Most likely an attempt to counter competition created by cable and satellite television, ITV also recently announced that it is to unveil a new look and logo (see Newsline).Another reason for the development is probably also due to ITV’s… Continue reading ITV Boosts Programme Budget
The advertising agency Leo Burnett has poached Bant Breen from WPP, and from 1 October he will fulfill the role of digital communications director at the company.Chief executive at Leo Burnett, Nick Brien, commented: “Bant will be responsible for working closely with me to strategically plan the next evolution of Leo Burnett from an agency… Continue reading Ad Agency Poaches WPP Interactive Fellow
BARB has released the following statement in reference to the measurement of digital audiences:“With the launch of digital television fast approaching on Thursday, additional methods for monitoring audiences will be required.“Initial penetration of digital television of the population is expected to be small, and there will be insufficient digital homes to enable BARB to separately… Continue reading BARB Audience Measurement Of Digital Broadcasting
This weekend saw the unveiling of digital teletext at the LIVE ’98 exhibition at Earl’s Court, London. The new digital teletext will have enhanced graphics, modern fonts, the ability to broadcast photographs and an easier and faster way to move around the service.At the heart of the new service is a comprehensive television guide, and… Continue reading Launch Of Digital Teletext
Cable and Wireless, the UK cable company, today outlined the main features of its digital service, increasing the tension in the run up to the launch of the various digital systems.Cable and Wireless outlined a variety of features to its service. As well as providing up to 200 channels, the service will feature interactive services… Continue reading Cable & Wireless Confirm Digital Service Features
The Barclay brothers, owners of the troubled European weekly newspaper, have said that the title will be closed by the end of the year if a buyer is not found within the next ninety days.European Press Holdings says that ongoing talks are being held with a number of potential buyers for the title, although it… Continue reading European Will Close If A Buyer Is Not Found Within 90 Days
The new editor of The Observer, Roger Alton (see Newsline), was responsible for 17 redundancies at the paper this week.Although four were voluntary resignations, the rest were compulsory redundancies and were described by a spokesperson for the title as ‘necessary cost cuts’. Apparently, there was a desperate need to get the paper’s losses more under… Continue reading Redundancies At The Observer
The Ginger Media Group has released its annual financial results, which show a turnover of £40.4 million, and operating profit of £10.5 million for the year ending 31 July 1998. Virgin Radio increased gross turnover by 38% and operating profit by 75%; Ginger Television increased gross turnover by 14% and operating profit by 35%. Last… Continue reading The Future Is Ginger
Sky News is to get a face-lift next month when a new logo (opposite) and a new set will be introduced to coincide with the launch of Sky Digital.The set will have a special glass background which can be either transparent, to reveal the newsroom, or have pictures displayed on it. The new designs are… Continue reading Sky News Gets New Look For Digital Launch
The Advertising Standards Authority (ASA) has received a flood of complaints against the Commission For Racial Equality’s (CRE) latest advertising campaign.The three ads went up on poster sites around Britain last week. Each was deliberately racist and claimed to be for a non-existent company. One of the adverts can seen opposite; another shows a white… Continue reading ASA Assesses Racist Advertising
