BARB has released the following statement in reference to the measurement of digital audiences:“With the launch of digital television fast approaching on Thursday, additional methods for monitoring audiences will be required.“Initial penetration of digital television of the population is expected to be small, and there will be insufficient digital homes to enable BARB to separately… Continue reading BARB Audience Measurement Of Digital Broadcasting
This weekend saw the unveiling of digital teletext at the LIVE ’98 exhibition at Earl’s Court, London. The new digital teletext will have enhanced graphics, modern fonts, the ability to broadcast photographs and an easier and faster way to move around the service.At the heart of the new service is a comprehensive television guide, and… Continue reading Launch Of Digital Teletext
Cable and Wireless, the UK cable company, today outlined the main features of its digital service, increasing the tension in the run up to the launch of the various digital systems.Cable and Wireless outlined a variety of features to its service. As well as providing up to 200 channels, the service will feature interactive services… Continue reading Cable & Wireless Confirm Digital Service Features
The Barclay brothers, owners of the troubled European weekly newspaper, have said that the title will be closed by the end of the year if a buyer is not found within the next ninety days.European Press Holdings says that ongoing talks are being held with a number of potential buyers for the title, although it… Continue reading European Will Close If A Buyer Is Not Found Within 90 Days
The new editor of The Observer, Roger Alton (see Newsline), was responsible for 17 redundancies at the paper this week.Although four were voluntary resignations, the rest were compulsory redundancies and were described by a spokesperson for the title as ‘necessary cost cuts’. Apparently, there was a desperate need to get the paper’s losses more under… Continue reading Redundancies At The Observer
The Ginger Media Group has released its annual financial results, which show a turnover of £40.4 million, and operating profit of £10.5 million for the year ending 31 July 1998. Virgin Radio increased gross turnover by 38% and operating profit by 75%; Ginger Television increased gross turnover by 14% and operating profit by 35%. Last… Continue reading The Future Is Ginger
Sky News is to get a face-lift next month when a new logo (opposite) and a new set will be introduced to coincide with the launch of Sky Digital.The set will have a special glass background which can be either transparent, to reveal the newsroom, or have pictures displayed on it. The new designs are… Continue reading Sky News Gets New Look For Digital Launch
The Advertising Standards Authority (ASA) has received a flood of complaints against the Commission For Racial Equality’s (CRE) latest advertising campaign.The three ads went up on poster sites around Britain last week. Each was deliberately racist and claimed to be for a non-existent company. One of the adverts can seen opposite; another shows a white… Continue reading ASA Assesses Racist Advertising
ITV’s high profile light entertainment series Who Wants To Be A Millionaire? has proven to be fairly successful for the network. Whilst nobody actually managed to walk away with the million pound cash prize, viewers were still willing to follow the progress of the show until its conclusion on Sunday. Viewing figures ranged from 8.97… Continue reading TV Viewing Summary W/E 13/09/98
www.saatchi-saatchi.comThe website for the advertising agency Saatchi & Saatchi is quite an experience, with constantly moving and animated content, bright colours and a generally innovative although simple approach.The main focus on the website is its presentation of the entrants for its Award for Innovation and Communication, which, although expressed in a somewhat cheesey, American way,… Continue reading Website Of The Week – Saatchi & Saatchi
