A new type of model contract has been drawn up to save time and money on the negotiations between advertising agencies and their clients, the advertisers. The model client/agency contract has been put together following lengthy discussions between the ISBA, the IPA and the Chartered Institute of Purchasing & Supply (CIPS).A recent survey conducted by… Continue reading New Client/Agency Contract Aims To Reduce Lost ‘Man-Hours’
Circulation across the broadsheets was down by 2.1% to to 5.6 million copies – a loss of just under 120,000 copies for March-August 1998. Only the Financial Times and News International’s (NI) Times and Sunday Times showed improvements in circulation.The Sunday Telegraph suffered the greatest loss in terms of copies. The greatest increase in the… Continue reading National Newspaper ABC Round-Up – August 1998
ABC// electronic recorded 44,142,051 page impression for the Yahoo!Uk and Ireland site, www.yahoo.co.uk, in the period 1-30 June 1998 which is an increase of 28% on the March period.Yahoo! has also opted to have individual advertisers’ statistics verified, meaning that the activity of a specific advertising banner can be monitored, which provides campaign information and… Continue reading Yahoo! Sees An Increase In Website Traffic
Last week saw the introduction of a new women’s title – Women’s Health – into an already packed sector of the magazine market.Women’s Health, however, identifies itself as a magazine with a difference, distancing itself from other women’s titles which feature skinny models by claiming to represent ‘real women’ (see Newsline). Christine Morgan, the magazine’s… Continue reading The State Of Women’s Health
Quality Market Circulation across the broadsheets was down by 2.1% to to 5.6 million copies – a loss of just under 120,000 copies for March-August 1998. Only the Financial Times and News International’s (NI) Times and Sunday Times showed improvements in circulation.The Sunday Telegraph suffered the greatest loss in terms of copies, down by fractionally… Continue reading National Newspaper ABC Round-Up – August 1998
Evidence of the new media company Mega Profile, which is a company owned by Abbott Mead Vickers (AMV), can be seen by all in Leicester Square today, as it has erected a mega poster, 100ft by 70ft on the scaffolding of No.1. Mega Profile has been set up to allow advertisers to take advantage of… Continue reading New Media Company Gets Noticed
Latest national newspaper ABC figures show that the overall market has declined by over 920,000 copies (3.3%) year on year for the period March-August 1998. The continues a decline trend that has been running for some time now.The two Express titles have been suffering circulation losses for a few years now, but compared to last… Continue reading National Newspaper ABC Summary – August 1998
Latest national newspaper ABC figures show that the overall market has declined by over 920,000 copies (3.3%) year on year for the period March-August 1998. The continues a decline trend that has been running for some time now.The two Express titles have been suffering circulation losses for a few years now, but compared to last… Continue reading National Newspaper ABC Summary – August 1998
Channel 5 announced this week that Chris Shaw is to become its new controller of news, current affairs and documentaries. He replaces Tim Gardam, who has been appointed director of programmes at Channel 4.Shaw is currently editor of 5 News, and said of the move: “I’m thrilled to be taking on this challenge at Channel… Continue reading Channel 5 Appoints New News Controller
