Lowe Group, the advertising network, yesterday announced its acquisition of Azure Advertising, which will now be renamed Lowe Azure and continue to operate under its existing management.Furthermore, Lowe Group’s digital management consultancy, Decipher, is due to open for business on 1 September (see Newsline)The Lowe Group: 0171 225 3434
Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.Yet again all but Women recorded an increase in impacts for ITV year on year for July. Adults’ impacts were up 2% to 23,231 for ITV.… Continue reading TV Round-Up – July 1998
The editor of Muzik, who goes by the name Push, is leaving the title at the end of the week. Push has been with Muzik for the three years since its launch (see Newsline), and a year prior to that.He told Newsline yesterday: “Four years is a long time, and I just feel that I… Continue reading Muzik Editor Pushes Off
Although the concept of e-commerce is rapidly becoming as popular in Europe as in the US, US retailers are still far more aware of how best to exploit its full potential.According to a new survey-based report by strategic analyst Datamonitor, entitled Consumer E-commerce Markets Across Europe And The US, sharp contrasts still exist between the… Continue reading US Leads Europe In Exploiting E-Commerce Potential
Revenue Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.ITV’s total revenue was up by 2.3%, C4’s rose by 2.8%, and C5 revenue rose by 13.4% year on year. GMTV continues to lose ad… Continue reading TV Round-Up – July 1998
McDonalds has bought a national radio ad campaign using GWR’s Network Spot which covers the Group’s 31 AM and FM stations.GWR sales house Opus, unveiled the Network Spot in April this year (see GWR’s Opus Launches New Ad Plan) to offer advertisers a one minute prime-time spot just after the news between 11am and 6pm… Continue reading McDonalds Buys Opus Network Spot
UKTV has confirmed that its new music and comedy channel, UK Play, will be launching on the Sky Digital platform on 10 October. It is expected that the channel will sign a carriage deal with On Digital, the digital terrestrial broadcaster.UK Play will target a 16-24 year old audience with a mix of original and… Continue reading UK Play Will Run On Sky Digital From 10 October
Politics and current affairs magazine, the New Statesman, is to launch a new design next month following two years of reader research.Publisher Spencer Neal says that the title intends to introduce more ‘magazine devices’ along with new iconography and a bolder, cleaner logo. He says that market research showed that New Statesman readers wanted to… Continue reading New Statesman Expands Magazine Feel
Country Life, the IPC title, is to launch an official website. Focusing on subjects such as the environment, architecture and fine arts, the title is coming into the technological age.The website is expected to be ready by early 1999, and promises to be original material, not merely a regurgitation of the magazine.According to the latest… Continue reading Mother Nature Goes Online
Monday A TV Round-Up For July will be available on Newsline and, for subscribers, a more detailed version will be available in the Terrestrial TV features list.Wednesday VNU Business Publications releases interim financial results.An MRG meeting covering masthead television will be held at 6:00pm at Leo Burnett. The first presentation, entitled Still Protecting The Viewer?,… Continue reading The Week Ahead
