Enthusiasm for digital radio, heralded as the future of radio, today took another blow as one of only two groups believed to be applying for the national digital multiplex pulled out at the last minute.Digital Media Broadcasting (DMB) said earlier in the year (see New Company To Enter Bids For National Digital Radio Licence) that… Continue reading Digital Radio Is In An ‘Unlockable Downward Spiral’, Says DMB Chief
According to unofficial overnight figures from ITV, last night’s World Cup match between England and Romania attracted an average audience of 19.4 million and a share of viewing of 71%. ITV claims that viewing peaked at 21.6 million for the last quarter of an hour of the match.These figures do not record viewing outside the… Continue reading England v Romania Attracts 20 Million
New research by Taylor Nelson Sofres into World Cup sponsorship suggests that for 69 per cent of people sponsorship would make no difference to their likely use of a product. Not good news for the thirteen or so official World Cup ’98 sponsors and the numerous brands which have ‘unofficially’ associated themselves with the sport… Continue reading Sponsorship May Have Just The Effect You’re Not Looking For
The volume of direct mail in the UK has exceeded one billion items in three months for the first time. According to the Direct Mail Information Service the period January-March (inclusive) 1998 saw 1.1 billion pieces of mail posted, almost 18 per cent more than for the same period in 1997, while total expenditure was,… Continue reading UK: Direct mail soars again
The Radio Advertising Bureau (RAB) is calling for entries for its 1998 Aerial Awards. The Aerials are the UK commercial radio industry’s awards for outstanding radio creativity. This year’s ceremony will take place on 22 October at BAFTA.Advertisers must submit their entries before 10 July and can request a call for entries pack which includes… Continue reading Aerial Awards 1998 Call For Entries
At the infringement meeting of the EC, held on 18 June, the case concerning Polygram was accepted and was to be discussed at the meeting of chefs de cabinet on Monday 22 June. However there was insufficient support for pursuing both the Loi Evin and Greek toys’ cases. There was strong opposition from Santer, Papoutsis,… Continue reading EU: Bad news on infringement cases
Italian politicians are currently considering legislation that would impose upon wine producers new labelling requirements which would bear health warnings similar to those already carried by cigarette packets. It is not immediately clear if the proposal will run into trouble with the Commission but it appears, prima facie, to infringe EC regulations aimed at maintaining… Continue reading IT: New labelling provisions
The management team at Talk Radio, led by managing director Paul Robinson, has submitted a management buyout bid to CLT-ufa, owners of the 62% stake in Talk which is up for sale.At the last minute, United News & Media (UNM) provided backing for the team by taking a stake in the bid onsortium. UNM owns… Continue reading Talk Radio Management Submits Bid
The Radio Authority’s deadline for application submissions for the only national digital radio multiplex licence is tomorrow. There are only believed to be two groups preparing to submit applications: Digital One and Digital Media Broadcasting.Digital One is a consortium comprising GWR Group, Talk Radio and NTL. Chris Evans’ Ginger Media Group, owner of Virgin Radio,… Continue reading RA Deadline For National Digital Applications Is Tomorrow
It is believed that the Barclay brothers, who own The Scotsman and The European, have shown an interest in buying the Mirror Group’s Scottish titles.Speaking to the Sunday Times, Frederick Barclay is reported to have said that they are interested in the Mirror Group, and particularly its Scottish interests. Mirror holds a 20% stake in… Continue reading Barclay Brothers Show Interest In Mirror Titles
