Total national newspaper circulation was down by 3.3% year on year for the ABC period December 1997 – May 1998, from 28.2 million to 27.3 million. The FT managed the greatest growth again, up 13.8%. The Daily Mail continues its rise in circulation to just under 2.8 million copies. The Independent continues to suffer losses,… Continue reading National Newspaper ABC Summary – May 1998
In an expansion of its Sales and Marketing division, GWR Group has appointed James Harris as regional sales director, international. He is to focus on the development of revenue for all GWR International’s subsidiaries and projects.Of the role Harris says: “It is important to integrate into our overseas interests the principles and disciplines which have… Continue reading GWR Appoints International Regional Sales Director
The Advertising Association has published the Lifestyle 1998 Pocket Book. The book contains statistical snapshots of the British public’s lifestyles.As with the Regional Marketing Pocketbook, also published this week (see 1998 Regional Marketing Pocket Book Published), the information is primarily aimed at marketers and advertisers.The book is published by NTC Publications and can be obtained… Continue reading Advertising Association Publishes Lifestyle Pocket Book
Licensees in ten local cable delivery franchise areas have asked the Independent Television Commission (ITC) to re-advertise their franchises on a non-exclusive basis. If these existing licensees apply by 3 August 1998, the ITC will aim to ‘fast track’ the consideration of the applications so that their new licences may be in force by the… Continue reading ITC To Advertise 10 Local Cable Delivery Franchises
Commenting on press speculation over moves to offer small premium channel packages, a spokesperson for BSkyB this afternoon said that the company had no completed plans for the structure and price of digital satellite television channels.He claimed that the volume of different channels which will be available may mean that a variety of packages will… Continue reading Sky Says It Is Still Looking Into Package Structure
The Independent Television Commission (ITC) has said that it may become involved in an investigation of a second allegedly faked Carlton documentary, following an ‘exposure’ by The Guardian earlier this week.The documentary, Inside Castro’s Cuba, was accused by The Guardian of portraying Cuban Government archive footage of Castro as an exclusive Carlton interview. The ITC… Continue reading Carlton May Face Second ITC Inquiry
As expected the Government has voted against adding Clause 19 to the Competition Bill (see Government To Vote On Predatory Pricing). The Clause was proposed by the House of Lords to prevent the use of predatory pricing by national newspaper publishers.However, the Government believes that existing rules are sufficient to prevent anti-competitive behaviour.Protesters to this… Continue reading Government Rejects Predatory Pricing Clause
For the first time the Independent Television Commission (ITC) has set a minimum size for superimposed text which explains or qualifies offers in television advertisements.It says that, “text must be clearly legible and held long enough for the full message to be read by the average viewer on a standard domestic television set.”The Commission says… Continue reading Ads’ Superimposed Text Must Be Clearly Legible, Says ITC
Advertisements for two local radio licences in North and North-West London have been deferred until October to allow Radio Authority engineers to identify the availability of a second frequency.The original advertisements for the licences were scheduled for this month. The new planned closing date for applications is February 1999.Radio Authority: 0171 405 7058
ITV sales house Laser has produced research which shows that two thirds of women will watch some or all of the World Cup matches which began yesterday. Half will watch the final, and two thirds will watch the final if England is in it.The survey also found that 40% of women watch football regularly, and… Continue reading Women Do Like Football, Says Laser
