The Independent Television Commission, which regulates broadcast advertising on the commercial TV networks in Britain, is banning advertising that uses small print to explain special conditions, restrictions and other indications. Industry specialists say the sectors that will be most affected by the new ruling will be the car, telecoms and airlines advertisers.
According to research by GfK Great Britain, which had responses from 16,691 households in 14 European countries, the British have the highest opinion of advertising both as a means of entertainment and of information. More than 75 per cent of British people find advertising entertaining, 80 per cent and more think it is useful to… Continue reading UK: Brits have positive attitude
The Canadian government is preparing to phase out the sponsorship by tobacco companies of sporting and cultural events over the next five years. Under amendments to the Tobacco Act, tobacco manufacturers during the five years’ grace period will be permitted only to have on-site advertising which restricts brand names and logos to the “bottom 10… Continue reading CAN: Sponsorship to be phased out
The US Senate has killed off a bill which would have enabled the Food and Drug Administration (FDA) to regulate tobacco as a drug, and given federal authorities the right severely to circumscribe the advertising of tobacco products. The defeat for the bill is being widely seen as a victory for the tobacco industry, but… Continue reading US: Anti-smoking bill dies
The Commission has adopted a Communication recommending that no new taxes be levied on electronically-conducted business or trade within the EU. It also proposes a number of guidelines intended to serve as a basis for discussions with all parties interested in the development of electronic commerce. The aim is to ensure that taxation is certain,… Continue reading EU: Communication on taxation
The German health ministry has proposed to the ZAW, broadcasters, members of the alcoholic beverages industry and the German Federation of Sport that there be an extensive restriction on the advertising of alcohol, although it is suggested by the ministry that the advertising industry should enact a ‘voluntary’ code of conduct. The ministry’s demands include:… Continue reading DE: Wide restrictions proposed
A new magazine has been launched to cater for the UK’s estimated ten million pet-owning households. Pet Power has been designed to hold an appeal across the pet market and be of interest to all animal lovers.Editorial covers practical care, health items, celebrity interviews, issues of pet ownership and wildlife in Britain.The initial print run… Continue reading Animal Lovers To Get Pet Power
The EC has published its 15th annual report on monitoring the application of Community legislation, assessing the transposition of Community law into national law. The number of complaints rose from 819 in 1996 to 957 in 1997, an increase of 17 per cent. A total of 121 alleged infringement cases were referred to the European… Continue reading EU: Infringement cases in 1997
The EP External Economic Relations Committee has unanimously adopted a report aimed at strengthening a 1994 Regulation for the banning of counterfeit and pirated goods in the EU. Following adoption of his report Jaime Valdivielso de Cué (EPP, Spain) said the current system controlling counterfeit merchandise makes it possible to block in customs any goods… Continue reading EU: Tougher action on piracy
1997 was a good year for advertising in the UK, with spending on advertising rising to £13.14 billion, a 6 per cent increase in real terms, according to figures from the Advertising Association, but 1998 and 1999 may show a less buoyant picture as the impact of the strength of sterling hits manufacturing and exports.… Continue reading UK: Recession ahead?
