A new magazine has been launched to cater for the UK’s estimated ten million pet-owning households. Pet Power has been designed to hold an appeal across the pet market and be of interest to all animal lovers.Editorial covers practical care, health items, celebrity interviews, issues of pet ownership and wildlife in Britain.The initial print run… Continue reading Animal Lovers To Get Pet Power
Newspaper advertising revenues rose by 7.3 per cent in the first three months of this year according to the Newspaper Association of America. Total newspaper advertising revenues were $9.6 billion in the first quarter, against $9 billion for the same period in 1997.
The EC has published its 15th annual report on monitoring the application of Community legislation, assessing the transposition of Community law into national law. The number of complaints rose from 819 in 1996 to 957 in 1997, an increase of 17 per cent. A total of 121 alleged infringement cases were referred to the European… Continue reading EU: Infringement cases in 1997
More than $10 billion a year will be spent globally for on-line or electronic gambling by the year 2002, according to the market research agency Datamonitor. On-line gambling revenues are expected to reach $535 million in 1998.
The EP External Economic Relations Committee has unanimously adopted a report aimed at strengthening a 1994 Regulation for the banning of counterfeit and pirated goods in the EU. Following adoption of his report Jaime Valdivielso de Cué (EPP, Spain) said the current system controlling counterfeit merchandise makes it possible to block in customs any goods… Continue reading EU: Tougher action on piracy
Essex is to receive a new paid-for weekly newspaper called the Essex Courier which will have an initial print run of around 50,000 copies.The Essex Courier represents the first paid-for title by publishers Foremost Publications and is priced at 35p.The title is edited by Brian Lynch, an Essex journalist with 25 years’ experience. Lynch’s aim… Continue reading New Weekly Paper Launches For Essex
1997 was a good year for advertising in the UK, with spending on advertising rising to £13.14 billion, a 6 per cent increase in real terms, according to figures from the Advertising Association, but 1998 and 1999 may show a less buoyant picture as the impact of the strength of sterling hits manufacturing and exports.… Continue reading UK: Recession ahead?
As expected the Radio Authority this morning received only one application for the national digital multiplex radio licence, from the Digital One consortium. The only other group in contention, Digital Media Broadcasting, announced this morning that it had pulled out of applying due to lack of industry interest in digital audio broadcasting (DAB) (see Digital… Continue reading RA Receives One Application For National Digital Multiplex
Enthusiasm for digital radio, heralded as the future of radio, today took another blow as one of only two groups believed to be applying for the national digital multiplex pulled out at the last minute.Digital Media Broadcasting (DMB) said earlier in the year (see New Company To Enter Bids For National Digital Radio Licence) that… Continue reading Digital Radio Is In An ‘Unlockable Downward Spiral’, Says DMB Chief
The Independent Television Commission, which regulates broadcast advertising on the commercial TV networks in Britain, is banning advertising that uses small print to explain special conditions, restrictions and other indications. Industry specialists say the sectors that will be most affected by the new ruling will be the car, telecoms and airlines advertisers.
