At its Council meeting yesterday, the IPA elected Walker Media Ltd into membership. This brings the total number of agencies in IPA membership to 211. Twelve personal members were also elected.http://www.ipa.co.uk/IPA: 0171 235 7020
U.S. media conglomerate Clear Channel Communications has made an agreed takeover offer for the UK’s leading billboard advertiser, More Group, for £446 million. If the deal is completed, Clear Channel will become the largest outdoor advertising operator in the world. Clear Channel also owns 185 radio stations and 18 TV stations.More Group, which owns the… Continue reading Surprise Takeover Of More Group For £446m
http://www.challengetv.co.ukLet’s face it, Challenge TV is pretty tacky. Repeats of old gameshows hosted by ageing second-rate celebrities is never going to be anything but gaudy. But that’s okay because it’s funny: attempting to lend more gravity to what must be the first ever (or, at most, second) Challenge TV Gameshow Awards ceremony by referring to… Continue reading Website Of The Week – Challenge TV
The Radio Authority (RA) will begin the formal process of licensing commercial digital radio by advertising the only national multiplex on 24 March.The existing national commercial stations (Classic FM, Virgin Radio and Talk Radio) are already guaranteed a place on the multiplex but there is also room for up to five new digital radio stations… Continue reading National Digital Multiplex To Be Advertised By RA
Titanic, The Jackal, Starship Trooper and Devil’s Advocate helped boost January’s cinema admission to 14.53 million, an increase of 23% on the same month last year. The average weekly admissions for the month came in at 3.28 millionSubscribers can access the Cinema database by selecting “Cinema” from the drop-down box at the top of this… Continue reading Cinema Admissions Rise 23% In January
Channel 5 will be running a dedicated science-fiction weekend on April 4th and 5th. The event is to be sponsored by Columbia’s Men In Black film, which is released four days later on video.Highlights include Steven Spielberg’s director’s cut of Close Encounters of the Third Kind, Jeff Bridges in Starman, a specially themed Mag and… Continue reading C5 To Run Men In Black Weekend
Overall readership in the national newspaper market fell 3% year on year to 72.657 million during January, an actual fall of 2.317 million readers.It was two tabloid papers, the Daily Star and the People, which showed the largest year on year falls, with respective drops of 12.4% and 9.1%.The Times showed the best individual rise… Continue reading National Newspaper NRS – January
A report by The Billett Consultancy claims that the great demand for ABC1 audiences by advertisers has caused ITV to overtrade in this area resulting in the provision of more discounts than its inventory will allow for. The ramifications of this are that other advertisers are effectively subsidising the ABC1 discounts.The increase in demand for… Continue reading ITV Underestimates Ad Demand For ABC1 Audience, Says Report
Dishy Dr Doug’s dad died in E.R. this week, meaning that the whole episode was set away from the hospital. 3.45 million people tuned in to see Doug and Mark Green travel down to Mexico to collect the body and have some male bonding along the way. Over recent weeks the once mighty American import… Continue reading TV Viewing Summary w/e 22/02/98
Mike Bloxham, chairman of the Internet Research Company, told the 3rd Media International/Objective Research Conference that bad websites do more to harm a brand than bad ads.Speaking at the conference, held at London’s Landmark Hotel, Bloxham also pointed out that while the potential for positive ad impacts on websites is high, the potential for negative… Continue reading Bad Websites Hurt Brands, Conference Is Told
