The heat of battle in London, intensified by the launch of XFM and the Chris Evans owned Virgin FM, saw Heart FM and Kiss 100 take the honours. In terms of increasing weekly reach (up 23.1% and 16.4% year on year respectively), but more especially share of listening, these two stations excelled amidst the growing… Continue reading Q4 RAJAR – London Stations
VNU Business Communications’ break into the consumer computer magazine market is set begin on 26 February when Computeractive hits the newsstands. The £4 million launch which was announced last month (subscribers see VNU Spends £4m On New Title) is intended to “radically change the nature of the computer magazine market,” says VNU.Computeractive will have a… Continue reading VNU’s Computeractive Readies For Launch
The Daily Mail is running a direct marketing campaign alongside its current TV promotion in order to attract ABC1 women to the newspaper.The below-the-line campaign offers vouchers and an edition of the Diana: The Untold Story partwork currently being included with the main paper. The promotion is targeting nearly 500,000 women earning more than £30,000… Continue reading Daily Mail Push To Attract ABC1 Women
Electronic publishers and creative designers On Demand Information (ODI) suspended trading in its shares on Monday 2 February as the group was unable to publish its annual financial results due to discussions with potential buyers.ODI announced on 29 August 1997 that its was seeking offers for the group and had intended to sell the company… Continue reading On Demand Information Suspends Shares Awaiting Sale
A questionnaire distributed by the Radio Advertising Bureau (RAB) to a number of marketing directors and advertisers has found that they wish to increase spend on commercial radio in 1998.63% of the delegates at the Marketing Forum ’97 said they planned to increase their spend on radio advertising.The average annual marketing budget of these delegates… Continue reading Advertisers To Spend More On Commercial Radio In 1998
Future Publishing’s Sports & Entertainment Division has created an agency sales team to sell all its consumer magazines which include Total Film and Total Football. Future says that any new magazine launches aimed at young males will also be catered for by the sales team.Future has recruited three advertisement managers for the team which will… Continue reading New Agency Ad Sales Team At Future
Carlton Communications, in response to the writ which is being issued against it by BSkyB (see today’s BSkyB Confirms June Launch For Digital item), has said that it has not paid the satellite broadcaster the amount owed because BSkyB has not yet secured the Premier League football rights for the British Digital Broadcasting consortium.A Carlton… Continue reading Carlton Communications Waiting For Premier League Rights
PA NewsCentre, the news and information website from the Press Association, has obtained its first ABC //electronic certificate.The certificate shows that the site, http://www.pa.press.net/, recorded 4.684 million page impressions for the audit period 31 July to 30 August 1997. This makes PA NewsCentre the third busiest of UK sites certified so far, behind the Times… Continue reading PA NewsCentre Gets First Web Audit
BSkyB today announced that it expects its digital satellite service to launch in June of this year and said that it will serve a writ on Carlton for the £30 million it says the ITV company owes it.The satellite broadcaster says that it is owed £60m following its withdrawal from the British Digital Broadcasting consortium,… Continue reading BSkyB Confirms June Launch For Digital
The UK national newspaper market suffered drops in both sales and readership during 1997, despite a short-lived resurgence during September as the public sought information in the aftermath of the death of Princess Diana.January to December 1997 ABC figures for all the nationals reveal that there was a 1.4% year on year drop in sales… Continue reading National Press Market Round-Up – 1997
