The Radio Advertising Bureau has launched its second Insight publication, which covers listening in the workplace.The booklet, which uses analysis of RAJAR alongside original research, looks in detail at listening in the workplace, which accounts for a a sixth of all listening hours. It draws attention to the fact that more than ten and a… Continue reading RAB Launches Second Insight Publication
The Advertising Association is organizing a meeting on 10 February between representatives of trade groups in the advertising and media sectors and the EC and UK government officials, in order to consider the current attitudes and future plans of the EC for car advertising. EC officials have suggested that various car advertisements in the UK… Continue reading UK: Meeting On Car Advertising
A new and revised edition of the Hungarian Code of Advertising Ethics has been published. The code is available from the Hungarian Advertising Association in Budapest, telephone 00 361 322 0640.
The EP Environment Committee adopted on 21 January a report on the Commission’s proposals on sales guarantees for consumer goods. This proposes extending all guarantees for major items to two years. If adopted by the full Parliament, this proposal for a directive could cover purchases for all new and used consumer goods.
A new draft text setting out the Council’s Common Position on the EU tobacco advertising ban has emerged: the new text goes some way to clarifying the previously elusive provisions. It is understood that the new text will be considered at the next available Council meeting, and may be adopted in the next few weeks.
Vernon Coaker MP has proposed a bill on product labelling in the UK House of Commons. The bill would ensure that labelling incorporates information relating to the “key facts about the production of goods or services” as well as more nutritional labelling in line with the recommendations contained in the Co-operative Society’s recent report “The… Continue reading UK: MP Proposes Product Labelling Law
WV Publications, publishers of Pregnancy and What Video, are staffing up for two new magazine launches, one of which is scheduled for this Summer.Although specific details are yet to be released WV told Newsline that one of the magazines will be concerned with consumer electronics and the other will cover women’s health.Titles and launch dates… Continue reading WV Publications Plan For New Titles
Leeds-based ESP, the Ellaby Sheldrake Partnership, has now opened its doors for business and is poised to announce its first client.The company, which aims to offer a consultancy service with a slant towards buying and planning, is linked to media independent Media Lane with whom it shares a building.ESP is run by Michele Ellaby and… Continue reading Media Specialist Launches In Leeds
Internet development company NetChannel is due to be taken over, it has emerged. According to industry sources NetChannel, which is based in the US but has a fledgling UK operation, is being eyed by a number of companies which are interested in developing their new media businesses. Virgin, in particular, is said to be interested.While… Continue reading Takeover Rumours Surround NetChannel
RevenueITV’s struggle to redress a significant decline in viewing figures has been well-documented and much-discussed over the previous year and new chief executive Richard Eyre unveiled plans to address the Network’s problems at the beginning of January. However the loss of viewers, as far as 1997 is concerned, has resulted in only the slightest increase… Continue reading TV Round-Up – 1997
