The UK national newspaper market suffered drops in both sales and readership during 1997, despite a short-lived resurgence during September as the public sought information in the aftermath of the death of Princess Diana.January to December 1997 ABC figures for all the nationals reveal that there was a 1.4% year on year drop in sales… Continue reading National Press Market Round-Up – 1997
30 Beautiful Homes, the title piloted by IPC Magazines in September last year (subscribers see Pilot Issue Review – 30 Beautiful Homes), is to launch on 18 February, priced £2.40. Along the way it has shed five of its homes to become 25 Beautiful Homes.According to publisher Yvonne Ramsden sales of the pilot issue exceeded… Continue reading More Home Titles To Launch
Although the Q4 Rajar results have shown an overall increase in radio listening, there have been some notable successes and failures in the local commercial stations market.A particular success in terms of average weekly reach (‘000s) was Classic Gold 1431/1485 which increased its weekly reach by 33.3% from 36,000 to 48,000 year on year. The… Continue reading Q4 Rajar Summary – Local Commercial Stations
A new survey commissioned by MediaTel has found that 94% of the radio industry believes that it will be 10 years before digital radio becomes available in the majority of homes.The full-scale study into the viability of digital radio in the UK was conducted during November 1997 – January 1998 amongst commercial radio companies, the… Continue reading The Future Of Digital Radio
The heat of battle in London, intensified by the launch of XFM and the Chris Evans owned Virgin FM, saw Heart FM and Kiss 100 take the honours. In terms of increasing weekly reach (up 23.1% and 16.4% year on year respectively), but more especially share of listening, these two stations excelled amidst the growing… Continue reading Q4 RAJAR – London Stations
VNU Business Communications’ break into the consumer computer magazine market is set begin on 26 February when Computeractive hits the newsstands. The £4 million launch which was announced last month (subscribers see VNU Spends £4m On New Title) is intended to “radically change the nature of the computer magazine market,” says VNU.Computeractive will have a… Continue reading VNU’s Computeractive Readies For Launch
The Daily Mail is running a direct marketing campaign alongside its current TV promotion in order to attract ABC1 women to the newspaper.The below-the-line campaign offers vouchers and an edition of the Diana: The Untold Story partwork currently being included with the main paper. The promotion is targeting nearly 500,000 women earning more than £30,000… Continue reading Daily Mail Push To Attract ABC1 Women
Electronic publishers and creative designers On Demand Information (ODI) suspended trading in its shares on Monday 2 February as the group was unable to publish its annual financial results due to discussions with potential buyers.ODI announced on 29 August 1997 that its was seeking offers for the group and had intended to sell the company… Continue reading On Demand Information Suspends Shares Awaiting Sale
A questionnaire distributed by the Radio Advertising Bureau (RAB) to a number of marketing directors and advertisers has found that they wish to increase spend on commercial radio in 1998.63% of the delegates at the Marketing Forum ’97 said they planned to increase their spend on radio advertising.The average annual marketing budget of these delegates… Continue reading Advertisers To Spend More On Commercial Radio In 1998
The Independent has launched Travel Online, a website guide to travel news and information featuring archived material from The Independent and The Independent On Sunday.The site, at http://www.independent.co.uk/travel, is produced in collaboration with Glenfiddich’s Guide of Guides, the online travel resource created by Brann Interactive. The Guide of Guides can be found at http://www.glenfiddich.com.Glenfiddich Marketing:… Continue reading Independent Launches Travel Website
