BBC1’s Lottery show on Saturday evening recorded its lowest ever audience, according to unofficial overnight data. The programme was watched by 6.2m, giving it a 31% audience share. This compares to ITV’s 8.8m, or 43% share, for the final of Stars in their Eyes. The Lottery broadcast normally gets an audience of around 11 million.… Continue reading Lottery Viewing Plummets
One of my responsibilities for the ITV Network is to market all network sport sponsorship opportunities, and it is this subject that I will concentrate on today looking at past deals and looking ahead to ITV’s future sport packages.But, before that, I would like to bring you up to date with some additional ITV research.… Continue reading Tim Brady -TOM Research
A report by Ernst & Young, the accountancy and consultancy firm, claims that the number of financial services using the Internet to process transactions is rising rapidly. The research has found that around 13% of the 130 financial services companies surveyed in 17 countries are using the Internet for customer transactions. Ernst & Young predict… Continue reading More Money Falls Through The Net
L!VE TV has acquired the live rights to three international football tournaments.The Manchester United Internationals, where the team tour the Far East will be screened between the 17-23 July. The UMBRO International Tournament, featuring Newcastle United, Ajax, Everton and Chelsea, will be shown on the 26-27 July and the Merseyside International Youth Festival will be… Continue reading Manchester United Go L!VE
Research carried out by GWR Group, in association with BT and the Direct Marketing Association, has found that direct response advertising on radio has grown by 40% year-on-year.The medium was also found to be more effective than TV, in terms of response rates. Direct response radio delivers an average response rate of 0.15% of the… Continue reading Direct Results
Scottish Media’s announcement on Monday that it is negotiating a takeover of Grampian Television (subscribers see Scottish Media Moves On Grampian) benefited both companies throughout last week. Scottish initially rose 15 to 690p and then rose consistently to close at 698.5p on Friday. Grampian performed even better, soaring 40 to 302.5p on the Monday and… Continue reading Sharewatch W/E 6/05/97
TuesdayITV is holding its annual sponsorship seminar, Newsline will be reporting from the event.WednesdayGranada’s half year profits are announced. GWR Group’s Finals are released, they are expected to show strong growth.ThursdayThe Daily Mail and General Trust’s interim results are published. Newsline‘s Programme Analysis will be looking at ITV’s Bodyguards. The Retail Prices Index for May… Continue reading The Week Ahead
Sponsorship showcasing is still a new type of communication in our specialist field with relatively few examples. We, therefore, feel it’s an area of great potential and ripe for being exploited. In the recent past, we have had Themed Movie Packages such as Monday and Saturday Night Adventure Movies with LYNX and the Leading Ladies… Continue reading David Prosser – ITV Sponsorship, Opportunities Of Showcasing
In a bid to increase its youth market share, fashion chain C&A is sponsoring MTV Europe’s Turned On Europe programming for the second year running.Turned On Europe 2 aims to capture on film young people’s attitude and opinions about style and image.MTV: 0171 478 6615
Millward Brown International first started monitoring the broadcast sponsorship medium on behalf of ITV in April 1995. At that time, we were uncertain what the outcome of the study would be and, in particular, how easy it would be to separate out the effects of broadcast sponsorship from other media.When we checked on the preliminary… Continue reading Tony Copeland and Jan Gamon -The Real Value Of Broadcast Sponsorship
