ITV’s primetime drama Bodyguards captured a consolidated audience of 7.106 million, a TRV of 13, on Thursday 15th May. On other channels at the same time (9pm) were Dispatches (C4, 2 TVRs), Competition (C5, 1 TVR), Sportsnight (BBC1, 12 TVRs) and Place for Annie (BBC2 5 TVRs).Advertisers in Bodyguards’ two centre breaks were Vauxhall Corsa,… Continue reading Programme Analysis: Bodyguards W/E 18/05/97
At its Council meeting last week, the IPA elected Cheetham Bell and Target Direct Marketing into its membership. This brings the total number of IPA member-agencies to 214.IPA: 0171 235 7020http://www.ipa.co.uk/
Advanced Techniques Group Worldwide was opened as an independent company, under the J. Walter Thompson umbrella, in March. Yet, the company has already conducted an immense amount of valuable research and has broken even on its first year’s cost provision.It is no wonder then that James Walker, media development director of the research company, is… Continue reading Interview – James Walker,Joint Managing Director, Advanced
Techniques Group Worldwide
Sponsorship showcasing is still a new type of communication in our specialist field with relatively few examples. We, therefore, feel it’s an area of great potential and ripe for being exploited. In the recent past, we have had Themed Movie Packages such as Monday and Saturday Night Adventure Movies with LYNX and the Leading Ladies… Continue reading David Prosser – ITV Sponsorship, Opportunities Of Showcasing
Millward Brown International first started monitoring the broadcast sponsorship medium on behalf of ITV in April 1995. At that time, we were uncertain what the outcome of the study would be and, in particular, how easy it would be to separate out the effects of broadcast sponsorship from other media.When we checked on the preliminary… Continue reading Tony Copeland and Jan Gamon -The Real Value Of Broadcast Sponsorship
Newsquest Media has ousted United Provincial Newspapers from its no.3 position in the Newspaper Society’s table of top regional press publishers. This is due to its acquisition of Westminster Press last year for £305m (subscribers see Newsquest Buys Westminster Press For £305m). Trinity remains number one with a combined weekly circulation of over 8 million.… Continue reading Trinity Tops Regional Publishers Table
EMAP Consumer Magazines UK is offering advertisers two ways to reach on-line audiences. EMAP Consumer Online has focused on developing bespoke advertising packages for advertisers, but now EMAP’s Internet Sales’ division will handle banner ads across the group of titles. Katarina Strupinska, publishing director of EMAP Consumer Online, commented: “EMAP Consumer Online will continue to… Continue reading EMAP Hold Up The Banner
A new magazine aimed at “twenty something” women and featuring a Loaded-style editorial is rumoured to be planning a launch.According to Press Gazette a team of staff from the aborted What Fashion magazine (subscribers see Press Briefs) are looking for a publisher with whom to work. The new monthly title, dubbed Project Tease, is being… Continue reading New Women’s Title Planned
One of my responsibilities for the ITV Network is to market all network sport sponsorship opportunities, and it is this subject that I will concentrate on today looking at past deals and looking ahead to ITV’s future sport packages.But, before that, I would like to bring you up to date with some additional ITV research.… Continue reading Tim Brady -TOM Research
A report by Ernst & Young, the accountancy and consultancy firm, claims that the number of financial services using the Internet to process transactions is rising rapidly. The research has found that around 13% of the 130 financial services companies surveyed in 17 countries are using the Internet for customer transactions. Ernst & Young predict… Continue reading More Money Falls Through The Net
