L!VE TV has acquired the live rights to three international football tournaments.The Manchester United Internationals, where the team tour the Far East will be screened between the 17-23 July. The UMBRO International Tournament, featuring Newcastle United, Ajax, Everton and Chelsea, will be shown on the 26-27 July and the Merseyside International Youth Festival will be… Continue reading Manchester United Go L!VE
Research carried out by GWR Group, in association with BT and the Direct Marketing Association, has found that direct response advertising on radio has grown by 40% year-on-year.The medium was also found to be more effective than TV, in terms of response rates. Direct response radio delivers an average response rate of 0.15% of the… Continue reading Direct Results
Scottish Media’s announcement on Monday that it is negotiating a takeover of Grampian Television (subscribers see Scottish Media Moves On Grampian) benefited both companies throughout last week. Scottish initially rose 15 to 690p and then rose consistently to close at 698.5p on Friday. Grampian performed even better, soaring 40 to 302.5p on the Monday and… Continue reading Sharewatch W/E 6/05/97
TuesdayITV is holding its annual sponsorship seminar, Newsline will be reporting from the event.WednesdayGranada’s half year profits are announced. GWR Group’s Finals are released, they are expected to show strong growth.ThursdayThe Daily Mail and General Trust’s interim results are published. Newsline‘s Programme Analysis will be looking at ITV’s Bodyguards. The Retail Prices Index for May… Continue reading The Week Ahead
In a bid to increase its youth market share, fashion chain C&A is sponsoring MTV Europe’s Turned On Europe programming for the second year running.Turned On Europe 2 aims to capture on film young people’s attitude and opinions about style and image.MTV: 0171 478 6615
Cable & Wireless Communications has appointed Rapier Stead & Bowden to handle the advertising for the first phase of the new company’s launch. The agency will work alongside C&WC’s media planning consultancy, Michaelides and Bednash and media buyers, The Media Business Group.Rapier will provide the creative lead for all communications, which will include advertising, PR,… Continue reading C&WC Appoints Agency
The Mirror Group is reported to be planning to launch a company that would provide programme packages to the cable industry. The Mirror Group is said to be talking to Flextech, the second largest cable and satellite programmer in the UK, about becoming a partner in its proposed venture.
Average weekly Cinema admissions in April grew 0.7% year on year to reach 2.67 million. Over the whole month a total of 11.4 million people went to the cinema which is the highest April figure since 1974.The Cinema Advertising Association gave the Star Wars films and Space Jam as reasons for the high attendances during… Continue reading Star Wars Help April Cinema Admissions Grow
Channel Islands Communications (TV) Ltd has announced record trading profits for the year ending 31 March 1997.Operating profits increased 10% to £1.4 million and turnover increased 11% to £10.6 million. The good news sent earnings per share up 8% to 9.12p.The chairman of the TV company, John Riley said that broadcasting interests experienced growth in… Continue reading In The Right Channel
The International Federation of Audit Bureau of Circulations has approved a reporting and measurement standard for audits of Internet Web site activity. This is the first time international accountability standards have been established for media audits. Gloria Jarman, IFABC secretary general, said: “this fosters growth in the web as an international advertising medium.”The IFABC’s standards… Continue reading Internet Audits Approved
