Sponsorship showcasing is still a new type of communication in our specialist field with relatively few examples. We, therefore, feel it’s an area of great potential and ripe for being exploited. In the recent past, we have had Themed Movie Packages such as Monday and Saturday Night Adventure Movies with LYNX and the Leading Ladies… Continue reading David Prosser – ITV Sponsorship, Opportunities Of Showcasing
In a bid to increase its youth market share, fashion chain C&A is sponsoring MTV Europe’s Turned On Europe programming for the second year running.Turned On Europe 2 aims to capture on film young people’s attitude and opinions about style and image.MTV: 0171 478 6615
Millward Brown International first started monitoring the broadcast sponsorship medium on behalf of ITV in April 1995. At that time, we were uncertain what the outcome of the study would be and, in particular, how easy it would be to separate out the effects of broadcast sponsorship from other media.When we checked on the preliminary… Continue reading Tony Copeland and Jan Gamon -The Real Value Of Broadcast Sponsorship
Cable & Wireless Communications has appointed Rapier Stead & Bowden to handle the advertising for the first phase of the new company’s launch. The agency will work alongside C&WC’s media planning consultancy, Michaelides and Bednash and media buyers, The Media Business Group.Rapier will provide the creative lead for all communications, which will include advertising, PR,… Continue reading C&WC Appoints Agency
The Daily Telegraph is still the highest selling paper in this sector, selling 1,132,789 copies in May. This represents a 6.5% market share and an 8.9% increase for the last 6 monthly period year-on-year. The Times is also seeing an increase in sales in this period rising from 669,640 from December to May 1996 to… Continue reading National Press Round-Up – May ABCs
Granada this morning confirmed that it is in talks with Yorkshire Tyne-Tees Television regarding a complete buyout of its neighbouring broadcaster.A statement from Granada said: “The boards confirm that they are in preliminary discussions regarding an offer by Granada for all the share capital of Yorkshire not already owned by Granada, which would have a… Continue reading Granada Confirms YTTV Interest
The Advertising Agency Register is setting-up a separate register for new media agencies. The new service launches in September.The Advertising Agency Register: 0171 437 3357
The next pay-per view event on BSkyB will be the Tyson v Holyfield showdown, ‘Judgement Night 2’, which will take place on June 28. This is the fourth PPV boxing match for the broadcaster to show. The last event was screened in May and featured three fights, including the Prince Naseem v Billy Hardy clash.… Continue reading Next PPV Event Announced
Foote Cone & Belding is reported to be setting-up a direct marketing division. The new department is expected to be up and running by the end of the summer and will concentrate on existing clients.Foote Cone & Belding: 0171 240 7100
Jazz FM has poached Mick Carter from JWT in Manchester; he will become its regional director of marketing.Jazz FM: 0161 877 1004
