The ITC received 82 complaints from viewers in April objecting to the inclusion of ad breaks in ITV’s coverage of Formula One. Many of the complaints drew analogies with coverage of football where no advertising is permitted during play.The ITC, however, noted that ad breaks have always been acceptable during coverage of long, continuous sporting… Continue reading Formula One Puts The Breaks On And Upsets Viewers
Thomson Directories has been bought out by its management for £80 million. The management team is is backed by 3I, the UK’s largest provider of investment capital. The publication was bought from US West International who earlier in the year stated its intention to focus on its cable telephone and wireless communication business.Headed by Gary… Continue reading Thomson Directories Sold
Return of the Swamp Thing, shown on Channel 5 on Monday 12th May, was watched by a consolidated audience of 1.112 million which is an average audience for the slot, though it is a high figure in comparison with the rest of the channel’s viewing.Viewing was highest for this film in the Central Scotland, North… Continue reading Programme Analysis: Return Of The Swamp Thing W/E 18/5/97
United News & Media has, through its subsidiary PR Newswire, bought PR News Service of Chicago from The Chicago Tribune and The Chicago Sun Times.PR Newswire is now a world player in the electronic distribution of full text press releases. Chicago PR News provides distribution in Illinois, Wisconsin and adjacent states; this means that PR… Continue reading UN&M Moves Into Chicago
Northcliffe Newspapers Group Ltd and Newsquest Media Group Ltd are closing UK News, their jointly owned national news agency, at the end of June. PA News is taking over UK News contracts to supply news and sports services to their daily newspapers.PA has also guaranteed to supply the seven other regional evening newspapers, currently receiving… Continue reading UK News Closes
Daily Quality Market The Daily Telegraph is still the highest selling paper in this sector, selling 1,132,789 copies in May. This represents a 6.5% market share and an 8.9% increase for the last 6 monthly period year-on-year. The Times is also seeing an increase in sales in this period rising from 669,640 from December to… Continue reading National Press Round-Up – May ABCs
Coronation Street comes out on top this week with an average audience of 13.65 million over its four episodes. The real story in the soap world is the rout of Eastenders on Thursday, which only drew an audience of 8.97 million. In its place Emmerdale reigned supreme that evening with another hour long special. The… Continue reading TV Weekly Viewing Summary W/E 25/05/97
http://www.greenblob.comGreen Blob is the surreal name the network, part of Ogilvy & Mather, has chosen for its Web site. You need to surf around the blob for a while to learn the context of the ambiguous looking section links, but once you have acclimatised you will enjoy the contents.The news section runs down what has… Continue reading Web Site Of The Week – the network
The Media Centre topped the Radio Advertising Bureau’s league of top radio buying points in April, according to its May Newsletter, with £18.9m. Zenith came second with £14.7m and Universal McCann third with £11.5m.Top Advertisers to April 97 included COI with £7m, Dixons Stores Group with £5.7m and Carphone Warehouse with £5.6m.RAB: 0171 306 2500
WPP has bought a 14.4% share in its former rival, CIA Group. WPP is now the largest single share holder in CIA. The £13.5 million stake could mean that the two groups will work together to buy advertising space. It also leaves CIA open to a takeover bid from WPP. Although WPP stress that the… Continue reading WPP Takes A Slice Of CIA
