by Lionel Stanbrook, Deputy Director-General, UK Advertising AssociationFor some, the ‘New Labour’ government is a good expression of successful brand building. The process even used commercial terminology. Adding the word ‘new’ before the name of the product is a particularly old marketing trick – and it worked – but the claim still has to be… Continue reading New Labour and Advertising
A new group of public affairs practitioners, the Society of European Affairs Practitioners (SEAP), will be established formally in Brussels on 27 May 1997. This will coincide with the establishment of a Code of Conduct for lobbyists, following the approval of new procedural rules within the European Parliament.
While there was considerable disappointment at the Commission’s inability to agree to take action earlier this year against the sponsorship aspects of the French Government’s Evin Law, which bans all alcohol and tobacco advertising, a more significant case is about to be considered. The case, which is also brought by the Amsterdam Group on behalf… Continue reading EU: EC To Consider Action Against Loi Evin
Classic FM was named national radio station of the year in this week’s Sony Radio Awards. This is the second time the classical music station has won this award in its four year history. The judges recognised the station’s quality, consistency, creativity and its accessible and impressive programme menu.Local radio station of the year went… Continue reading The Sony Radio Awards 1997
The EU Industry and Telecoms Commissioner, Martin Bangemann, is calling for a slimmed-down version of the original four-year programme for the promotion of wide-screen TV. The proposal is opposed by EU Budget Commissioner Erkki Liikanen, who believes that the project has not proved itself satisfactorily. A damning report just published by the Court of Auditors… Continue reading EU: Dispute Over Wide-Screen TV Funding
ITV and the Incorporated Society of British Advertisers are rumoured to be planning a joint representation to the Independent Television Commission to ask it to take another look at its recent criticism of ITV, according to Marketing.In its annual report the ITC criticised ITV for showing too many dramas and entertainment programmes and not enough… Continue reading ITV And ISBA May Challenge ITC
Broadcast sponsorship has reached new levels of viewers’ awareness and acceptability, according to the latest figures from ITV’s TOM tracking study.The research, carried out for ITV by NOP, reveals that: Viewers’ recall of seeing any broadcast sponsorship recently has reached 76% – an increase of 8 points above the previous all-time high When asked, 92%… Continue reading Recall For TV Sponsorship Reaches Record High
Colgate Palmolive and SmithKline Beecham complained to the Advertising Standards Authority about each others’ adverts. Both cases are detailed in this month’s ASA Report.SmithKline Beecham objected to a poster for Colgate Total Fresh Stripe that was headlined: “Outstrips other Stripes” and showed two toothbrushes one with a small amount of striped toothpaste on it, the… Continue reading Aquafresh And Colgate Both Get A Pasting
Midland Independent Newspapers has acquired Echo Press Ltd. The deal, worth £3.7 million, includes a commercial printing operation.Echo Press publishes The Loughborough Echo, The Long Eaton Advertiser, The Stapleford and Sandiacre News and Nu News, as well as three free weekly titles, The Loughborough Echo Advertiser, The Ashby Echo and The Coalville Echo. The business… Continue reading Midland Buy Echo
The BBC will launch its new logo in October. The new design, which will see the BBC letters straightened and without underscores, will cost around £1.7m per-annum for the next three years to implement. The aim of the new logo is to create a new image which will work effectively in the digital environment, especially… Continue reading BBC To Launch New Logo
