Broadcast sponsorship has reached new levels of viewers’ awareness and acceptability, according to the latest figures from ITV’s TOM tracking study.The research, carried out for ITV by NOP, reveals that: Viewers’ recall of seeing any broadcast sponsorship recently has reached 76% – an increase of 8 points above the previous all-time high When asked, 92%… Continue reading Recall For TV Sponsorship Reaches Record High
Body Shop is considering a number of new promotional options with Drum PHD. One of the topics under discussion is advertising supplied TV programming.If this idea was to bear fruit, the current ITC rules would prevent the retailer from producing a programme about the cosmetics and beauty business. Although, Body Shop may be able to… Continue reading Body Shop Considers TV Venture
Cable & Wireless has announced record financial results for the year ended 31 March 1997. Turnover was up 13% on the previous year to reach £7 billion, while pre-tax profits hit £1.4bn, up 12%.The company is also looking forward to success with Cable & Wireless Communications, its 52% owned venture with Nynex Cablecomms, Mercury Communications,… Continue reading Cable & Wireless Announce Record Results
Colgate Palmolive and SmithKline Beecham complained to the Advertising Standards Authority about each others’ adverts. Both cases are detailed in this month’s ASA Report.SmithKline Beecham objected to a poster for Colgate Total Fresh Stripe that was headlined: “Outstrips other Stripes” and showed two toothbrushes one with a small amount of striped toothpaste on it, the… Continue reading Aquafresh And Colgate Both Get A Pasting
David Elstein announced details of Channel 5’s pilot aerial scheme this week. 5 is testing a fixed price aerial package in Manchester and Birmingham. Viewers will be offered the aerials, which will improve their reception of Channel 5, for £50 including installation. If the scheme proves successful it will be offered nationwide.Channel 5: 0171 550… Continue reading 50 Quid Channel 5 Package
Midland Independent Newspapers has acquired Echo Press Ltd. The deal, worth £3.7 million, includes a commercial printing operation.Echo Press publishes The Loughborough Echo, The Long Eaton Advertiser, The Stapleford and Sandiacre News and Nu News, as well as three free weekly titles, The Loughborough Echo Advertiser, The Ashby Echo and The Coalville Echo. The business… Continue reading Midland Buy Echo
The new Broadcaster Standards Commission has published its first research report. The study looks at public attitudes to media regulation in a changing social climate. It was undertaken by the Commission as part of a wider consultation on its new role combining standards and fairness.In general, the respondents aspired to tolerance but supported management of… Continue reading Regulating For Changing Values
The BBC will launch its new logo in October. The new design, which will see the BBC letters straightened and without underscores, will cost around £1.7m per-annum for the next three years to implement. The aim of the new logo is to create a new image which will work effectively in the digital environment, especially… Continue reading BBC To Launch New Logo
The Times reports that the new issue of the Rolling Stone Magazine contains a talking ad for Twix chocolate. The advert in the American publication shouts the new Twix slogan, “Two for me, none for you” when readers turn to the six page advertisement.The voice is generated by an electronic device, similar to that used… Continue reading Talking Twix
BSkyB is believed to be planning to offer a programme package to pubs and clubs when it launches digital satellite TV. The broadcaster is currently talking to a number of pub chains. The package is expected to includes sports programmes and interactive quiz shows.BSkyB: 0171 705 3905
