In the wake of yesterday’s announcement that the Government will be banning all advertising of tobacco, the Tobacco Manufacturers Association has said that the industry spent about £20 million on outdoor poster sites in 1996. This makes up the bulk of the estimated £56m tobacco spend across all media. The TMA also told Newsline that,… Continue reading Outdoor Tobacco Spend Put At £20m
A significant increase in US business, as well as the transfer of its Hotel Technology business, has helped MAID increase its first quarter revenues by 51% to £6.8 million. There was also a huge boost in pre-tax profits, which rose to £2.3m from a £1.4m loss in 1996.New customer gains in the quarter rose 62%… Continue reading US Business Boosts MAID
http://www.anglia.tv.co.ukThis site will be useful to both viewers and industry insiders. There is a comprehensive listings section which includes programme information for the week ahead. There is also more in-depth information on selected Anglia programmes and a community action page. The help desk is very informative; it includes facts about the company and basic Web… Continue reading Web Site Of The Week – Anglia TV
The April Retail Price Index was announced this morning as 156.3, an increase of 0.6% on March and a rise of 2.4% on April 1996.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
There have been substantial drops in viewing levels to RTE TV and UTV in the Irish Republic with a reassessment of programming policy needed to get viewing levels back, according to a report from the Irish agency the Media Bureau.The Nielsen measurement system for television viewing in Ireland has now been running for seven months… Continue reading Irish TV Suffers Viewing Drop
EMAP Internet Sales has been chosen to represent the UK, German and European Web sites operated by Progressive Networks. Progressive Networks allows Internet users to listen to, or see continuous live ‘broadcasts’ of sound and video.RealAudio and RealVideo transmissions are available from most of the world’s leading broadcasters, record companies, film studios, and event organisers.… Continue reading EMAP Gets Progressive
Mike Wright, currently sales and marketing director at Wolverhampton’s Express and Star, is to join the Newspaper Society in June as commercial development manager within the marketing department.Wright will manage the support service to regional publishers across commercial activities in the local market place and will be responsible for the events programme. He replaces Tim… Continue reading Wright Moves At Newspaper Society
IPC has announced that it will be launching Horse Magazine, a practical monthly title for horse riders, on June 12. This will coincide with the start of the Bramham Horse Trials which the title is sponsoring.Publisher Simon Owen said: “Whilst we enjoy a strong presence in this sector, there is a clear market opportunity for… Continue reading New Title For IPC
The Times reports that the new issue of the Rolling Stone Magazine contains a talking ad for Twix chocolate. The advert in the American publication shouts the new Twix slogan, “Two for me, none for you” when readers turn to the six page advertisement.The voice is generated by an electronic device, similar to that used… Continue reading Talking Twix
The Portman Group has proposed new regulations on the sale and marketing of “alcopops”. They include requiring retailers not to stock alcoholic drinks that are marketed to the under-18s, and a ban on the use of pictures of people who appear to be under 25 on labels. Producers are also to be discouraged from using… Continue reading UK: Tighter Code For “Alcopops”
