Channel 5 will be launching a major advertising campaign this weekend urging people to tune in their TV sets for England’s next World Cup qualifying clash with Poland on May 31.The campaign begins with commercials on nearly 40 radio stations nationwide which explain that videos do not need to be retuned to pick up an… Continue reading C5 Launches Campaign To Promote England Game
The Radio Authority has confirmed the timetable for digital commercial radio, which is set to bring a new generation of commercial radio services on-air by 1999. The RA has also said that it will be providing £100,000 toward the funding of further technical field-trials of the new digital technology, which will provide room for more… Continue reading RA Publishes Timetable For Digital Radio
LBC 1152 and News Direct 97.3 have recorded audience increases of 30% across some day parts as a result of the General Election, according to a tracking survey carried out by Hallett Arendt. According to Nigel Reeve, managing director of LBC and News Direct, there has also been a decline in some areas of music… Continue reading LBC And News Direct Benefit From Election
Quarter 1 1997 RAJAR figures, released this afternoon, shows that commercial radio has once again moved ahead of the BBC after increasing its share of listening to 49.4%; 1% point ahead of the BBC.National commercial stations did not perform well, with all showing a year on year drop in weekly reach. Talk Radio and Virgin… Continue reading Rajar Q1 1997 – Summary
The University of Ulster will be carrying out the first ever Cross-Media Survey for Northern Ireland.This survey aims to provide a comprehensive analysis of the nature of the media audience in Northern Ireland. In taking a demographically-representative sample of 400, and documenting their entire range of media consumption, the Northern Ireland Cross-Media Survey aims to… Continue reading Media Survey For Northern Ireland
It is reported that three senior media executives are planning to launch a media consultancy firm in the near future. Derek Morris, joint managing director of BMP Optimum, Andy Tilley, MD of Zenith and Ivan Pollard of Weiden and Kennedy Amsterdam, are all believed to be putting personal finances into the venture which is as… Continue reading Media Consultancy To Launch
The Indian government law has approved a new, comprehensive broadcasting law. The law will set up an independent radio authority and make licences mandatory for all radio and television service providers. The proposed legislation will also grant autonomy to the country’s state-run media. Control over the media has been a contentious issue in India for… Continue reading IND: New Broadcasting Law
Reports are emerging that the French government may be prepared to come to a compromise arrangement concerning its blanket ban on alcohol advertising (the so-called Loi Evin). The move has been prompted by an urgent need to placate major international advertisers such as the US brewer Anheuser-Busch, which has signed a $17.3 million contract with… Continue reading FR: Loi Evin To Be Amended – Briefly
Marketing Week chose a typically unusual venue for its Marketing to the Pink Economy conference; Bass’s new gay bar in the heart of Soho, The Rupert Street Bar.Teddy Witherington, festival and commercial director, the Pride Production Company and Kim Watson, marketing director, Millivres, kick-started the day’s proceedings. They began by looking at how big the… Continue reading Marketing To The Pink Pound
On 25 April a bill aimed at severely restricting the advertising of tobacco products, curtailing the sponsorship of sporting and cultural events, and banning vending machine sales of tobacco products, became law just days before the Canadian Parliament was dissolved and a general election called.
