Channel 5 will be launching a major advertising campaign this weekend urging people to tune in their TV sets for England’s next World Cup qualifying clash with Poland on May 31.The campaign begins with commercials on nearly 40 radio stations nationwide which explain that videos do not need to be retuned to pick up an… Continue reading C5 Launches Campaign To Promote England Game
The Radio Authority has confirmed the timetable for digital commercial radio, which is set to bring a new generation of commercial radio services on-air by 1999. The RA has also said that it will be providing £100,000 toward the funding of further technical field-trials of the new digital technology, which will provide room for more… Continue reading RA Publishes Timetable For Digital Radio
LBC 1152 and News Direct 97.3 have recorded audience increases of 30% across some day parts as a result of the General Election, according to a tracking survey carried out by Hallett Arendt. According to Nigel Reeve, managing director of LBC and News Direct, there has also been a decline in some areas of music… Continue reading LBC And News Direct Benefit From Election
Marketing Week chose a typically unusual venue for its Marketing to the Pink Economy conference; Bass’s new gay bar in the heart of Soho, The Rupert Street Bar.Teddy Witherington, festival and commercial director, the Pride Production Company and Kim Watson, marketing director, Millivres, kick-started the day’s proceedings. They began by looking at how big the… Continue reading Marketing To The Pink Pound
AGB Television this week announces the launch of TVTrack, an Internet-based service delivering top-line UK television audience information.The service includes Top Programmes for the main trading audiences, monthly viewing information (TVRs, Hours Viewed, Channel Share) for all time and peak time viewing. The service includes various commercial rankings (Top Agencies, Advertisers, Product Groups etc) as… Continue reading AGB Launches TV Data Service On Internet
On 25 April a bill aimed at severely restricting the advertising of tobacco products, curtailing the sponsorship of sporting and cultural events, and banning vending machine sales of tobacco products, became law just days before the Canadian Parliament was dissolved and a general election called.
British data protection officials have advised Elizabeth France, the data protection registrar, to start legal action against several recently-privatised utilities to prevent them from using their customer databases in order to sell other services. The companies concerned are regional electricity suppliers. Last month the data protection agency sent warnings to two other privatised utilities –… Continue reading UK: Legal Action Against Privatised Utilities
The German Bundesrat or federal Parliament has voted against a proposed total ban on all cigarette advertising, against the demand for such a ban by two Bundesrat committees. The vote follows a similar stance by the Bundesrat adopted in 1989, 1991 and 1993, when it voted against proposals to ban all tobacco advertising throughout the… Continue reading DE: Parliament Votes Against Total Ad Ban
Cordiant’s annual report reveals that Bob Seelert, the advertising group’s chief executive, was paid £920,069 in 1996, according to today’s FT . The figures also reveal that Michael Bungey, chairman of Bates, was paid £880,758 and Ed Wax, chairman of Saatchi & Saatchi, had a salary of £871,739.
The Media Research Group’s 1997/98 committee has had its first meeting and all the various responsibilities have been assigned.Chair – Belinda Beeftink, Telmar CommunicationsMembership Secretary – Nick Hiddleston, Universal McCannTreasurer – Richard Bedwell, RSL MediaEvening Meetings – Denise Gardiner, Leo BurnettEducation – Rosemary Taylor, Rosemary Taylor & Assoc.Publicity – Peter Bowman, WCRSSocial Events – Sofie… Continue reading MRG Committee News
